The new Perrier Jouet Belle Epoque line will be the world's most expensive champagne at $1,275 per bottle.  This release times perfectly with the fact that most of the top Hip Hop artists have been protesting Crystal and that several new entrants have been trying to vie for the spot of the world's premier bubbly white.

Implications - Luxury products such as champagne are highly marketable to those who want to live the high life. The consumers who want this product have a strong desire to flaunt their wealth and distribute it amongst friends and acquaintances. This consumer is also willing to waste the product in an effort to show how minimal its expense is to them.