Treasure Hunting in Products

The thrill of unveiling mysteries or discovering hidden gems in adult
Implications - The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts.
SCORE: 5.4
Warm Top 6 Examples: 165,964 Total Clicks Nov 07 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Glow in The Dark Ads - Child Abuse Ads Show Hidden Images
SCORE: 6.9
Viral 114,006 Clicks Pub: May 27, 08
Glow in The Dark Ads
Child Abuse Ads Show Hidden Images
Such a powerful ambient campaign that catches you off-guard. These Children and Adolescents Reference Center ads are printed in fluorescent ink as to appear normal with a child playing or innocently laying… [More]
Soap With Hidden Surprises - "Soap Gifts" Encourage Waste Reduction
SCORE: 6.1
V. Hot 17,478 Clicks Pub: Jun 11, 08
Soap With Hidden Surprises
"Soap Gifts" Encourage Waste Reduction
As an answer to people throwing away their soap bars before they are completely used, Yoon Kuk Hyun came up with a witty and fun design that motivates consumers to use their soap to the end by including… [More]
Mystery Flavors - Doritos: The Quest
SCORE: 6.2
V. Hot 9,020 Clicks Pub: May 14, 08
Mystery Flavors
Doritos: The Quest
Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger. Well this year Doritos has a new… [More]
Surprise in a Can - Anything & Whatever Drink
SCORE: 5.8
Hot 12,486 Clicks Pub: Nov 27, 07
Surprise in a Can
Anything & Whatever Drink
You'd better be careful next time someone asks you what you want to drink -- if you answer "anything" or "whatever is fine," you just might get that. These bizarre beverages aptly titled Anything and Whatever… [More]
Vending Machine Roulette - Put in Your Money and Take Your Chances
SCORE: 3.6
Warm 7,590 Clicks Pub: Jun 15, 08
Vending Machine Roulette
Put in Your Money and Take Your Chances
Vending machine roulette? I love surprises! I bought from the Something Store online. You send them ten bucks, they send you something. I would love this vending machine. Put in a few coins and it dispenses… [More]
Hidden Messages in Coffee - Sunman Kwon's Message of Love
SCORE: 3.5
Mild 5,384 Clicks Pub: Mar 12, 08
Hidden Messages in Coffee
Sunman Kwon's Message of Love
It is interesting that North Americans are often turned off by the wet, dark grinds at the bottom of their cup of coffee, while Europeans cherish the last sip as a treat of concentrated goodness. Creative… [More]