Protean Ethical

How socially conscious credit cards align with ethical consumer virtues
Implications - Consumers are actively seeking to be more socially conscious, from making charitable donations to taking eco initiatives. Credit cards offering these types of rewards programs align with these virtues. Coordinating product features with client conscience entices consumers to spend more freely.
SCORE: 4.1
Warm Top 4 Examples: 23,578 Total Clicks Feb 08 - Sep 08
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High-Tech Savings & Donation - Credit Card Pig Bank
SCORE: 4.3
Warm 9,586 Clicks Pub: Feb 29, 08
High-Tech Savings & Donation
Credit Card Pig Bank
The Credit Card Pig Bank concept is a logical evolution of the ole' saving piggy bank or donation box. It allows you to swipe your credit card into the adorable pig and voilà, a pre-determined amount… [More]
7 Green Credit Cards + HSBC ecosmart MasterCard
SCORE: 4.3
Warm 5,504 Clicks Pub: May 31, 08
7 Green Credit Cards + HSBC ecosmart MasterCard
It seems each week another credit card company is offering eco-incentives. This week it was HSBC ecosmart MasterCard was unveiled. Other eco-friendly credit cards on the market include: Bright Planet… [More]
Green Credit Cards - Leonardo DiCaprio & HSBC
SCORE: 4.4
Mild 3,881 Clicks Pub: Mar 24, 08
Green Credit Cards
Leonardo DiCaprio & HSBC
Leonardo DiCaprio continued to promote eco and environmental awareness with his first visit to Hong Kong to promote local bank HSBC’s new “Green Credit Card”. A joint project between HSBC and The… [More]
Microlending Credit Cards - KivaB4B Doubles Grants
SCORE: 3.4
Mild 4,607 Clicks Pub: May 3, 08
Microlending Credit Cards
KivaB4B Doubles Grants
Kiva.org has been cited several times in Trend Hunter because the microfinance site is just so awesome! The latest from Kiva is that they partnered with Advanta Bank, one of the largest issuers of credit… [More]
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