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Protean Ethical
How socially conscious credit cards align with ethical consumer virtues
Implications - Consumers are actively seeking to be more socially conscious, from making charitable donations to taking eco initiatives. Credit cards offering these types of rewards programs align with these virtues. Coordinating product features with client conscience entices consumers to spend more freely.
| Score: 4.2 |
Warm
Top 4 Examples:
Date Range:21,231 Total Clicks Feb 08 - Sep 08 |
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Featured Examples | |||||||||||
High-Tech Savings & DonationCredit Card Pig BankThe Credit Card Pig Bank concept is a logical evolution of the ole' saving piggy bank or donation box. It allows you to swipe your credit card into the adorable pig and voilà , a pre-determined amount… [More] |
7 Green Credit Cards + HSBC ecosmart MasterCardIt seems each week another credit card company is offering eco-incentives. This week it was HSBC ecosmart MasterCard was unveiled.
Other eco-friendly credit cards on the market include:
Bright Planet… [More] |
Green Credit CardsLeonardo DiCaprio & HSBCLeonardo DiCaprio continued to promote eco and environmental awareness with his first visit to Hong Kong to promote local bank HSBC’s new “Green Credit Cardâ€.
A joint project between HSBC and The… [More] | |||||||||
Microlending Credit CardsKivaB4B Doubles GrantsKiva.org has been cited several times in Trend Hunter because the microfinance site is just so awesome! The latest from Kiva is that they partnered with Advanta Bank, one of the largest issuers of credit… [More] | |||||||||||
