These concept ads related to child-protection are very disturbing. But so is the subject matter.
Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic looking blood, drives the point home. The child protection agencies are intended to shield children from pedophilia and human trafficking, and these ads would shockingly reinforce their mission. Still, I am not sure if it is a good idea to have these big billboards installed around town where innocent kids can see them. In short, it's probably a good idea that they did not implement these concept ads.
UPDATE: The NSPCC tells us that they did not do these ads and the text above has been updated accordingly...
Check out some more youth shockvertising:
Stats for Youth Shockvertising II
Trending: Older & Buzzing
Research: 114,499 clicks in 432 w
Interest: 4 minutes
Concept: Youth Shockvertising II
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: mystical unicorn lamps, top 100 packaging ideas in may, and voiceover-generating apps.
Youth Shockvertising II
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