Anything & Whatever Drink

By: Bianca Bartz - Published: Nov 27, 2007 • References: marketing-interactive
You'd better be careful next time someone asks you what you want to drink -- if you answer "anything" or "whatever is fine," you just might get that. These bizarre beverages aptly titled Anything and Whatever because that is precisely what you get. All the labels from Singapore marketing company, Out of the Box, look the same, but the content is a surprise each time.

A can of uncarbonated Whatever might contain ice lemon, chrysanthemum or an apple tea while a can of Anything could be any type of carbonated soda, be it cola, lemon cola, rootbeer, etc. Stats for Surprise in a Can Trending: Older & Warm
Research: 13,291 clicks in 443 w
Interest: 1.4 minutes
Concept: Surprise In A Can
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
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