Bianca Bartz
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You’d better be careful next time someone asks you what you want to drink—if you answer “anything” or “whatever is fine,” you just might get that. These bizarre beverages aptly titled Anything and Whatever because that is precisely what you get. All the labels from Singapore marketing company, Out of the Box, look the same, but the content is a surprise each time. A can of uncarbonated Whatever might contain ice lemon, chrysanthemum or an apple tea while a can of Anything could be any type of carbonated soda, be it cola, lemon cola, rootbeer, etc.  In a twist, the company has introduced a surprise-packaging concept such that every beverage has a generic design, ensuring that consumers are unaware of the flavour of the purchased beverage until they drink it.
"The concept was developed through the experience a group of friends and I kept having whenever we were at the coffee shop or at home," Johnson Tan, MD, OOTB said. "People kept telling us they just wanted ‘anything' or ‘whatever' whenever we asked them what they wanted to drink."
(marketing-interactive)References: marketing-interactive Filed In: |
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