The use of optical illusions in advertising to coax a second viewing
Implications - In today’s highly ad-saturated media, some agencies argue that capturing consumer attention is best done through confusion rather than being simple and direct. Using techniques like optical illusions relies on the hope that consumers will be compelled to take a second look.
Trend Themes
1. Optical Illusion Advertising - The use of optical illusions in advertising provides an innovative way for marketers to create campaigns that jump out at a viewer without offending.
2. Customized Interior Design - The rise of individualism in mainstream culture has created a consumer base that craves unique and personalized home decor items. Companies can take advantage of this opportunity by releasing innovative wallpaper and curtains that cater to niche sets of customers.
3. Entertaining Functionality Products - Products offering entertaining qualities in addition to function are trendier than ever as modern-day consumers look for some humor and practicality in their everyday items.
Industry Implications
1. Advertising - Optical illusion advertising trend has the potential to disrupt traditional advertising methods and increase customer engagement.
2. Interior Design - The trend for customized interior design is disrupting traditional home decor industries and providing innovative solutions for individualistic customers.
3. Creative Artistry - The trend for unique and imaginative artistry in various forms is revolutionizing the art industry and providing new opportunities for artists to explore.
9 Featured, 6 Examples:
1,061,071 Total Clicks
Date Range:
Oct 07 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:
