Koleston's ads always merit a second look; they're so creative, and they're also award-winning. At first glance, this photo looks like an image of a very full pair of cherry red lips. The ad is for Koleston Hair Colours, so it makes sense that when you take a closer look, the image is actually of someone's scalp, and the part of the lips is actually the parting in the hair.
Not only is it clever, but the ad is aesthetically appealing; it's the type of image you could image someone hanging on their wall.
Stats for Illusionads
Trending: Older & Mild
Research: 5,421 clicks in 420 w
Interest: 4 minutes
Related: 53 examples / 41 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: fast casual loyalty programs, solar energy startups, and eco-friendly electric lighters.
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