Touch Someone with a Letter
The text in the background of the image appears to be wrapping around the hugging couple. It says, "If you really want to touch someone, send them a letter".
The concept is a nice optical illusion that really brings the metaphor to life. Great ad.
Implications - Marketers and ad agencies continually aim to create campaigns that jump out at a viewer. Optical illusions represent one such way to attract eyeballs without offending. In this campaign, the Australian Postal Service illustrated the touching effect a handwritten note can have by creating a "letter" that gives its recipient a hug. Companies can take advantage of this opportunity by adopting arresting visuals in their a campaigns.Stats for Optical Illusion Ads Trending: Older & Warm
Traction: 13,491 clicks in 336 w
Interest: 4 minutes Concept: Optical Illusion Ads
Related: 75 examples / 58 photos
Segment: Neutral, 18-55 Comparison Set: 28 similar articles, including: 70s vixen lookbooks, tantalizing taco burritos, and knightly costume sweaters.