Touch Someone with a Letter

By: lourdes sanchez bayas - Published: Apr 10, 2008   Updated: Apr 19 2011 • References: amazingillusions.blogspot & lunaticadesnuda.blogspot
This warming image comes from The Australian Postal Service.

The text in the background of the image appears to be wrapping around the hugging couple. It says, "If you really want to touch someone, send them a letter".

The concept is a nice optical illusion that really brings the metaphor to life. Great ad.

Implications - Marketers and ad agencies continually aim to create campaigns that jump out at a viewer. Optical illusions represent one such way to attract eyeballs without offending. In this campaign, the Australian Postal Service illustrated the touching effect a handwritten note can have by creating a "letter" that gives its recipient a hug. Companies can take advantage of this opportunity by adopting arresting visuals in their a campaigns. Stats for Optical Illusion Ads Trending: Older & Warm
Research: 14,214 clicks in 424 w
Interest: 4 minutes
Concept: Optical Illusion Ads
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: pyramid museum extensions, biodegradable six-pack rings, and telling your story.