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Ayman HelwehAyman Helweh
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Self Defense Public Awareness Ads Edit
Pepper Spray

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Self Defense Public Awareness Ads
Pepper Spray
Self Defense Public Awareness Ads - Pepper Spray (GALLERY) 2
Self Defense Public Awareness Ads - Pepper Spray (GALLERY) 3
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Self Defense Public Awareness Ads - Pepper Spray (GALLERY)
Pepper Spray
 Published: Mar 24, 08
Comments: 2 Views: 23,816

These creative public awareness ads from Thailand relay an important message. Girls & boys, always have a pepper spray ready in dangerous places.

The campaign smartly plays on the tag line “When they can’t see, they can’t hurt you” by blackening out the attacker through the range of the pepper spray.

We have three scenarios of a girl defending herself with pepper spray while being attacked in three suspicious places: Dark Street, Car Parking and a Toilet.

I find the street and parking ads very effective, as they show the attack weapon (a gun and a knife) dropped to the floor when the attacker is sprayed. Also the Toilet ad with the attacker’s pants down to his feet and the frightened victim sprawled on the floor is pretty disturbing but drives the message home.

The campaign was created by Lowe Bangkok ad agency, Thailand.

References:  arabaquarius.blogspot

Filed In:  activism,  lifestyle,  marketing,  social








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Self Defense Public Awareness Ads or comment about Pepper Spray.

Bianca Bartz on Mar 23, 08  4,514 Trends   3,561 Comments
Disturbingly well done ad
Bianca Bartz on Mar 23, 08  4,514 Trends   3,561 Comments +1
Ayman Helweh on Mar 23, 08  2,236 Trends   2,641 Comments
I agree B. It scared me into getting pepper spray myself, and I am a guy!
Ayman Helweh on Mar 23, 08  2,236 Trends   2,641 Comments +2
Favorited by jovichong on Sep 30, 09

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Self Defense Public Awareness Ads