Pepper Spray

By: Ayman - Published: Mar 24, 2008 • References: arabaquarius.blogspot
These creative public awareness ads from Thailand relay an important message. Girls & boys, always have a pepper spray ready in dangerous places.

The campaign smartly plays on the tag line "When they can’t see, they can’t hurt you" by blackening out the attacker through the range of the pepper spray.

We have three scenarios of a girl defending herself with pepper spray while being attacked in three suspicious places: Dark Street, Car Parking and a Toilet.

I find the street and parking ads very effective, as they show the attack weapon (a gun and a knife) dropped to the floor when the attacker is sprayed. Also the Toilet ad with the attacker’s pants down to his feet and the frightened victim sprawled on the floor is pretty disturbing but drives the message home.

The campaign was created by Lowe Bangkok ad agency, Thailand. Stats for Self Defense Public Awareness Ads Trending: Older & Buzzing
Research: 54,655 clicks in 425 w
Interest: 4 minutes
Concept: Self Defense Public Awareness Ads
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
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