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Military-Chic

The glamorization of warfare and feminization of weaponry

Implications - For centuries, warfare and the militia-related was primarily targeted at men. As images of weaponry become ubiquitous in the media, and as women join the armed forces, dernier cri designers are shooting out an insurgence of military-chic creations, mostly capitalizing on form over function.
Trend Themes
1. Military-chic - The trend of military-chic creations is mostly capitalizing on form over function.
2. Designer Weapons - Artists and designers are beautifying warfare and other man-made catastrophes, creating designer and porcelain weapons.
3. Feminine Firearms - The market for cute pink guns for girls is increasing, resulting in the production of Hello Kitty themed guns, Taser C2 personal protectors and Remington 20-gauge shotguns.
Industry Implications
1. Fashion and Design - The military-chic trend and designer weapons are creating innovative opportunities within the fashion and design industry.
2. Defense Technology - The feminization of weapons and the creation of fashionable and dainty military gear have the potential to disrupt the defense technology industry.
3. Personal Protection - The trend of weapons in disguise and the rise of specifically designed feminine firearms creates new opportunities and revenue streams for personal protection companies.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 2 Examples:
515,677 Total Clicks
Date Range:
Aug 06 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Guns for Girls
Guns for Girls
Pink Remington Shotgun
A while ago I posted about Hello Kitty themed guns but it appears that reality has now overtaken art with there being a market for "cute" pink guns for girls in the US. And their popularity is increasing,… MORE
Guns Get Girlie
Guns Get Girlie
The Hello Kitty Gun
GlamGuns.com is where you learn that an AK-47 NEVER goes with plaid and that you can be glamorous and strong wearing camo and combat boots as well as you can wearing pink frills. They claim to have combined… MORE
Designer Ladies Weapons by Antonio Riello
Designer Ladies Weapons by Antonio Riello
Artist Antonio Riello has created a collection of ladies weapons. His designs combine retro couture with real military weapons, including assault rifles, pistols, sub machine guns, hand grenades and rocket… MORE
Porcelain War
Porcelain War
Charles Krafft Disasterware
I haven't ever seen war and weapons look as dainty as Charles Krafft's Disasterware art pieces. The Seattle-based artist utilized the traditional art of Delftware (a form of blue and white painted pottery… MORE
Assault Rifle Purse
Assault Rifle Purse
The Pursuader Shoulder Bag
I wonder what airport security would make of this? It may in fact be innocent, but the woman carrying this bag looks pretty dangerous. It's like the female version of a male gun holster. The leather Pursuader… MORE
Designer Weapons
Designer Weapons
The Revolution Will Be Fabulous Exhibit
The "Chemical Warfare Fashion" featured on Trend Hunter a few days ago showed us how to look fabulously hip in case of a massive chemical attack. This collection of "designer" weapons may have been conceived… MORE
Porcelain Guns
Porcelain Guns
More Pretty Guns For Your Tea Table
The Porcelain Pistols project, by Yvonne Lee Schultz will make you think twice about your tableware. The guns used are replicas of the famous James Bond PPK.  Each is lovingly hand-painted in the style… MORE
Gun Shoes
Gun Shoes
Chanel Vice Heels
Women complain about their killer heels all the time, but stop when they see Chanel's latest buzz-worthy shoes. Karl Lagerfeld seemed to be mocking women for their love-hate relationship with heels when… MORE
Painted Hand Grenades & Bullets
Painted Hand Grenades & Bullets
Army Trash Makes Fashion, Not War
If you are going to accessorize, make sure the accessories blow you away. Army Trash is a collection of a hand grenade covered with gold and pink paint. He then stuck on some colored glass for sparkle.… MORE
Dangerous Designer Weapons
Dangerous Designer Weapons
Peter Gronquist's Fashions of Destruction
I adore these designer weapon pieces from Peter Gronquist’s solo show which includes rocket launchers, chainsaws, missiles, and other dangerous things, all branded with designer logos like Hermes, Prada,… MORE
Weapons in Disguise
Weapons in Disguise
Lipstick Stun Gun
Now here's a beauty gadget that will stop people in their tracks! This tube of lipstick is actually a stun gun in disguise. The Lipstick Stun Gun looks just like a regular, metallic tube of lipstick,… MORE