Branding Masculinity

Targeting males, packaging designs turn to blunt macho aesthetics

Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
SCORE: 5.6
Warm Top 5 Examples: 29,801 Total Clicks Dec 13 - Mar 15
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DEMOGRAPHICS
Masculine Accessory Boxes - These Boxes Neatly Present Sartor Resartus' Neckties & Pocket Squares
SCORE: 6.1
V. Hot 4,884 Clicks Pub: May 22, 14
Masculine Accessory Boxes
These Boxes Neatly Present Sartor Resartus' Neckties & Pocket Squares
Sartor Resartus is a London-based accessory label for men that brings together the elegance of old English tailoring with style for the modern gentleman. The label has a handsome range of pocket... [More]
Bar Brawl Branding - Beat Beer Packaging Becomes a Weapon for Impromptu Pub Fights
SCORE: 6.1
Hot 7,813 Clicks Pub: Dec 3, 13
Bar Brawl Branding
Beat Beer Packaging Becomes a Weapon for Impromptu Pub Fights
Perhaps you haven’t seen it in person, but there are plenty of movie scenes in which bar fights unfold with beer bottles being used as pain-inducing props. Beat Beer packaging plays with this... [More]
Macho Hipster Parlor Branding - Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
SCORE: 6.1
Hot 13,380 Clicks Pub: Mar 4, 14
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
Looking sleek, sharp, sophisticated and very hip, the new rebranded masculine identity for Barbiertattoo is savvy and bound to make the existing business even more successful. Re-branded by Memela,... [More]
Manly Soap Box Sets - The Duke Cannon Supply Co. Sells Its Soaps with Hatchets
SCORE: 3.7
Mild 2,339 Clicks Pub: Feb 1, 14
Manly Soap Box Sets
The Duke Cannon Supply Co. Sells Its Soaps with Hatchets
Soaps from the Duke Cannon Supply Co. mean business. In its line of ‘Big Ass Bricks of Soap,’ this is evident fairly quickly from names like ‘The F***-Ton’ and scents like &#... [More]
Brutish Artisanal Jerky - The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
SCORE: 4
Mild 1,385 Clicks Pub: Mar 26, 15
Brutish Artisanal Jerky
The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
Based in rural Georgia, Savage Jerky Co is a newly launched venture offering high quality small batch jerky in a selection of unexpected flavors. A Kickstarter success story, Savage teamed up with... [More]