Branding Whimsicality

Surreal packaging offers consumers a temporary detachment from reality

Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics.
SCORE: 3.3
Mild Top 4 Examples: 8,044 Total Clicks Feb 14 - Aug 14
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Surreal Carnival Vodka Branding - Let Your Imagination Run Wild with the New Absolut Design
SCORE: 3.7
Mild 2,976 Clicks Pub: Feb 3, 14
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
Adding a kick to your drink with crazy colorful carnival designs is now available courtesy to the new flamboyant Absolut design bottle. Inspired by the whimsical characters and the explosive... [More]
Wonderland Coffee Branding - Whimsical Animals Personify Each Type of Coffee Cake Blend
SCORE: 3.3
Untested 1,301 Clicks Pub: Jun 7, 14
Wonderland Coffee Branding
Whimsical Animals Personify Each Type of Coffee Cake Blend
The varieties of Coffee Cake coffee come from all over the world and in order to truly capture the essence of each, the Poland-based Blik FX agency developed packaging inspired by animals of... [More]
Fairytale Cheese Packaging - Cheese Fables' Cheese Packaging Design is Inspired by a Classic Story
SCORE: 3.4
Untested 3,303 Clicks Pub: Aug 19, 14
Fairytale Cheese Packaging
Cheese Fables' Cheese Packaging Design is Inspired by a Classic Story
This whimsical cheese packaging design by Fabula Branding was created for Turov Dairy Factory’s line of ‘Cheese Fables.’ The cheese packaging builds off a well-known tale for... [More]
Whimsical Beer Can Branding - The Hitchhiker Beer Can Designs Are Inspired by World Travellers
SCORE: 2.3
Untested 464 Clicks Pub: May 29, 14
Whimsical Beer Can Branding
The Hitchhiker Beer Can Designs Are Inspired by World Travellers
Hitchhiker beers are a concept by Sweden’s Michela Monterosso designed to appeal to avid travellers who are always looking for new kinds of experiences. The cans have charming rough hand-drawn... [More]