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Trikata's Wheel of Cheese Suggests Closeness to Nature

By: Laura McQuarrie - Published: • References: neumeister.se & packagingoftheworld
The wheel of cheese packaging designed for Trikata by Neumeister embodies just how close the brand's ties to nature are. There are several different images displayed on top of the cheese wheels, including macro shots of leaves, logs, bark and moss. These gorgeous textures highlight the fact that the Trikata cheeses come from Latvia, where it is said that the farmers have such close relationships with their livestock, they still give them each names.

The close-up images on top of the cheeses is a subtle hint at how the brand's products are literally "closer to nature" than many others on the market. Although the packages are simple, the message is conveyed beautifully. The brand name itself, Trikata translates to mean "three cats," which is also another tie it has to the natural world. Stats for Naturalistic Cheese Wheel Branding Trending: This Quarter & Average
Traction: 861 clicks in 23 w
Interest: 1.3 minutes
Concept: "wheel Of Cheese"
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: slicing dairy containers, cheesy typographic branding, and form-fitting fromage branding.