The ‘ABSOLUT Blank‘ ad campaign is a collective of 18 different up-and-coming artists from around the world who have specialties in different areas of art. The idea is to see what happens when you throw a productive and inspired group of people together and tell them to work together. Some of the more notable artists include Mario Wagner, Aesthetic Appartus, Kinsy, Good Wives and Warriors. The canvas is a blank ABSOLUT vodka bottle and the objective is to create unique and creative ways to dress up 2D representations.
The ‘ABSOLUT Blank’ campaign will be aired on Television starting in the UK, distributed by digital campaign through TV ads and other social media sites. It is amazing to see such a wide range of artists coming together, lending the best of their talents to create a fiercely unique marketing publicity .
Stats for Collaborative Ad Campaigns
Trending: Older & Warm
Research: 4,484 clicks in 250 w
Interest: > 3 minutes
Concept: ABSOLUTE Blank
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: 30 absolut vodka innovations, 36 absolut vodkavations, and eco alcoholic drinks.
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