Blatant Eco

Consumers opt for goods that are obviously eco-friendly, recycled or vegan

Implications - While the traditional aesthetic with eco goods was to make it look good enough to pass it as a non-eco alternative, consumers are becoming drawn to items that are clearly recycled. This shift moves an otherwise niche market into the mainstream for mass consumer appeal.
SCORE: 6.2
Warm Top 6 Examples: 72,452 Total Clicks Oct 13 - Aug 14
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Consumer Insight Topics: FashionEco
Rad Repurposed Couches - The Moon Sofa Comprises Materials that Have Been Given a Second Life
SCORE: 7.1
Viral 40,117 Clicks Pub: Jan 7, 14
Rad Repurposed Couches
The Moon Sofa Comprises Materials that Have Been Given a Second Life
You could feel good about possessing a piece of furniture like the Moon Sofa. It’s a substantial object that boasts a composition of recycled materials, affording you the means to reduce your... [More]
Upcycled Bike Tire Belts - This DIY Recycled Tire Belt is a Chic Way to Reuse Worn Out Tires
SCORE: 6.5
Hot 15,428 Clicks Pub: Nov 12, 13
Upcycled Bike Tire Belts
This DIY Recycled Tire Belt is a Chic Way to Reuse Worn Out Tires
This recycled tire belt tutorial turns tired-looking bike parts into shiny new accessories. What’s even better about this tutorial is that two belts can be crafted from a single bike tire,... [More]
Adorable Animal-Free Apparel - Vegan Fashion Brands Like Veganise Wear Vegan Love on Their Sleeves
SCORE: 5.5
Warm 8,236 Clicks Pub: Apr 25, 14
Adorable Animal-Free Apparel
Vegan Fashion Brands Like Veganise Wear Vegan Love on Their Sleeves
If you are looking for cute vegan fashion brands, you will be eating Veganise right up. Created by Zuzanna Rogatty, the vegan clothing will be available soon. As the designer is based in Poland, you... [More]
Reversible Retail Bags - The Eco-Friendly Rag Bag Gives Customers the Chance to Donate Old Clothes
SCORE: 6.2
Warm 1,833 Clicks Pub: Jun 25, 14
Reversible Retail Bags
The Eco-Friendly Rag Bag Gives Customers the Chance to Donate Old Clothes
Fashion retail is an enormous industry in the West, with people constantly buying more clothes than they need—the consequences of which the Rag Bag hopes to address. From fashion brand... [More]
Upcycled Hotel Linen Bags - The Marriott Bed Linen Tote Turns Old Sheets into New Totes
SCORE: 5.4
Warm 3,064 Clicks Pub: Oct 21, 13
Upcycled Hotel Linen Bags
The Marriott Bed Linen Tote Turns Old Sheets into New Totes
Those staying in British Marriott hotels can now take their sheets home with them (sort of) thanks to the Marriott Bed Linen Tote. This upcycled tote is made entirely out of bed sheets that the... [More]
Upcycled Fire Hose Belts - Hosegear Uses Fire Hoses as a Primary Material
SCORE: 5.2
Warm 3,774 Clicks Pub: Dec 24, 13
Upcycled Fire Hose Belts
Hosegear Uses Fire Hoses as a Primary Material
We all love to stay trendy, keeping up to date with what’s hot, and looking great, but some of us are torn apart by the huge waste and environmental impact produced by the fashion industry each... [More]