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Bröö is a Beer Hair Wash That Won't Leave Strands Smelling Like a House Party

By: Alyson Wyers - Published: • References: broo & refinery29
While doing a beer hair wash or rinse is hardly a new idea, a new company has created a beer based shampoo line. Bröö uses craft beer for a stronger, shinier and more voluminous mane.

With three ranges intended to hydrate, add volume or smooth down hair, Bröö uses B vitamins, proteins and minerals as a natural alternative to silicone based shampoos. While you may be tempted to tap a keg for the same results, the benefit of Bröö is it doesn't have the same lingering scent you would have if you used straight up booze. So if you don't want to smell like a frat house, this is a wonderful option, despite being more expensive than the average can or bottle.

The beer hair wash also comes with a conditioner companion. Stats for Beer Based Shampoos Trending: This Quarter & Mild
Traction: 863 clicks in 19 w
Interest: 2.1 minutes
Concept: Beer Hair Wash
Related: 59 examples / 45 photos
Segment: Females, 12-35
Comparison Set: 21 similar articles, including: morphing cleanser branding, diy dry shampoos, and apothecary-inspired shampoo packaging.