Satirical Heartbreak

Seeking solace, consumers showcase their personal trials in a comical light

Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way.
SCORE: 4.4
Mild Top 5 Examples: 15,470 Total Clicks Jun 13 - Aug 14
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Consumer Insight Topics: Pop CultureInternetSocial Media
Delicious Therapy-Alternative Tees - This Pyknic Tee Suggests You Self-Medicate with Ice Cream
SCORE: 5.1
Warm 4,253 Clicks Pub: Apr 14, 14
Delicious Therapy-Alternative Tees
This Pyknic Tee Suggests You Self-Medicate with Ice Cream
The ‘Ice Cream is Cheaper Than Therapy’ shirt by Pyknic comes in many different manifestations, from t-shirt to crop top to long-sleeved tee. If you’re feeling like a bit of a... [More]
Ruthlessly Candid Love Letters - Wasted Rita’s ‘Love Letters’ are Viciously Honest
SCORE: 4.5
Warm 7,769 Clicks Pub: Jun 3, 13
Ruthlessly Candid Love Letters
Wasted Rita’s ‘Love Letters’ are Viciously Honest
Designer Wasted Rita has created a series of extremely honest love letters beginning with the phrase “It’s not you.” Written on torn pieces of pink paper, the love notes play on the classic... [More]
Feeling-Fueled Breakup Films - This Man Relives His Relationship in a Virtual World
SCORE: 5.2
Mild 977 Clicks Pub: Feb 26, 14
Feeling-Fueled Breakup Films
This Man Relives His Relationship in a Virtual World
This breakup film literally kidnapped my feelings and is holding them for a very expensive ransom. Los Angeles-based film-maker Laurence Jacobs captures modern emotion in his short film ‘Life in... [More]
Boyfriend-Replaced Photo Blogs - Beyoncify My Boyfriend is an Ode to Heartbreak and Beyonce
SCORE: 2.2
Mild 1,448 Clicks Pub: Jul 31, 14
Boyfriend-Replaced Photo Blogs
Beyoncify My Boyfriend is an Ode to Heartbreak and Beyonce
Beyonce has created anthem after anthem for women around the world and now this boyfriend-replaced photo blog shows just how much she has helped in the love department. Dubbed ‘Beyoncify My... [More]
Social Media Breakup Reenactments - The Rooftop Breakup Has Gone from Live-Tweet to Viral Video
SCORE: 4.2
Untested 1,023 Clicks Pub: Nov 22, 13
Social Media Breakup Reenactments
The Rooftop Breakup Has Gone from Live-Tweet to Viral Video
#Rooftopbreakup is an Internet phenomenon that is growing and evolving fast. What started simply as comedian Kyle Ayers live-tweeting a couple breaking up on the rooftop has now become a YouTube... [More]