ABSOLUT UNIQUE Features Four Million Different Bottles Designs

By: Trenton Millar - Published: Sep 2, 2012 • References: absolut and hypebeast
The ABSOLUT UNIQUE creative initiative sees the veteran vodka brand releasing four million uniquely designed bottles. ABSOLUT VODKA tweaked its bottle making machines so that the machines could make a different bottle design each time. This is impressive, given that the machines were built to make the same bottle every time, not a different one.

Using 38 different colors of paint and 51 different patterns, the machines forged the ABSOLUT UNIQUE bottles with splash guns and color generating machines. The bottles all have a numbered label as well.

Being released on September 3rd, the ABSOLUT UNIQUE creative initiative is a artistic business move that gets customers involved by being able to choose the bottle off the shelf that fits their personality best.