The varieties of Coffee Cake coffee come from all over the world and in order to truly capture the essence of each, the Poland-based Blik FX agency developed packaging inspired by animals of Wonderland.
Although the animals used to personify each type of coffee are not characters we've seen before, it's easy enough to tell that they're from the world of Wonderland when there's a few key elements like a checkered floor, chess pieces, playing card shapes, vivid colors and a dash of whimsy. The colorful Coffee Cake characters include the Brazilian Owl, Peruvian Flamingo, an Ethiopian Fox and the Indonesian Frog, all of which are outfitted with fun accessories like eyepieces, waistcoats, top hats and bow ties. With a bold color scheme and characters that take on the traits of each brew, you just have to do a little imagining to begin to taste the flavors in your mind.
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