The Absolut Vodka campaign shows that any good night out should revolve around a big bottle of Absolut. Whether it's for a celebration or other special occasion, this brand should be erected almost like a monument, which will better inspire a good time. Despite the grand images used in the Absolut Vodka campaign, it conscionably reads, "Enjoy with absolut responsibility."
Conceived and executed by TBWA\ Chiat\ Day, an ad agency based in New York, United States, the Absolut Vodka campaign was creative directed by Sue Anderson, Hoj Jomehri and Kevin Kaminishi. The surreal images were shot by photographer Erik Almås, the sets of which were supplied with props by New Deal Studios. Visually fun, the posters will grab people's attention immediately.
Stats for Monumental Alcohol Ads
Trending: Older & Average
Research: 2,986 clicks in 170 w
Interest: 1.7 minutes
Concept: Absolut Vodka Campaign
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: colorful charitable furniture, curled ceiling lighting, and neon blob sculptures.
Monumental Alcohol Ads
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