The Creative Branding Used for the Flying Pig Cider is Hip and Young

By: Farida Helmy - Published: Feb 12, 2014 • References: dkasp & thedieline
Having designed her own craft cider brand targeted towards 18 to 25 year-olds from scratch for a competition, university student Dani Kaspar did it just right when it came to creative branding, winning the annual Student Ampersand Award for Creative Excellence.

Held by packaging design agency Cowan, the competition gave communication artist Kapar the platform to play around with creative branding and the space to experiment with design and typography for the cider market.

Going for a social look and choosing a playful name, the Flying Pig brand was designed with an emphasis on its use of organic fruits to target younger markets. The design of the rounded bottle shape, its brightly colored hues and bold graphic typeface give the Flying Pig cider just the right balance between social and playful. Stats for Playful Social Cider Branding Trending: Older & Average
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Concept: Creative Branding
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Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: groovy booze branding, nautical sinful spirit packaging, and sloped bottle branding.