Straying away from the typical Asian joint branding, this fun graphic branding designed for Kigo Kitchen is bound to make it a popular option for people craving their weekly dose of veggie noodles.

Playing with funky typeface and putting a lot of emphasis on certain letters and words, the Kigo Kitchen identity is bold, bright and very hip. The graphic branding design works perfectly with the simple illustrations used on the packaging and menus, giving the whole identity a harmoniously cheeky and hipster feel.

The design team behind the Kigo Kitchen identity come from the design firm Creature Design. The edgy firm found just the right balance between creativity and simplicity, and were able to craft the ideal identity for the Pan-Asian lunch and dinner joint.