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Bold Hipster Asian Branding

The Graphic Branding Used for Kigo Kitchen is Bright and Funky

— February 17, 2014 — Lifestyle
Straying away from the typical Asian joint branding, this fun graphic branding designed for Kigo Kitchen is bound to make it a popular option for people craving their weekly dose of veggie noodles.

Playing with funky typeface and putting a lot of emphasis on certain letters and words, the Kigo Kitchen identity is bold, bright and very hip. The graphic branding design works perfectly with the simple illustrations used on the packaging and menus, giving the whole identity a harmoniously cheeky and hipster feel.

The design team behind the Kigo Kitchen identity come from the design firm Creature Design. The edgy firm found just the right balance between creativity and simplicity, and were able to craft the ideal identity for the Pan-Asian lunch and dinner joint.
Trend Themes
1. Funky Graphic Branding - Exploring bold and hipster-inspired graphic branding designs to create a unique and attention-grabbing identity.
2. Cheeky and Harmonious Design - Incorporating playful illustrations and typefaces to establish a harmonious and cheeky visual identity for a brand.
3. Diverging From Traditional Branding - Breaking away from conventional branding strategies to create a distinctive and memorable brand experience.
Industry Implications
1. Restaurant and Food Industry - Implementing funky graphic branding in the restaurant and food industry to create a visually captivating dining experience.
2. Design and Creative Agency - Assisting design firms and creative agencies in crafting bold and hipster-inspired branding for clients.
3. Graphic Design Industry - Creating opportunities for graphic designers to experiment with playful and unconventional branding approaches.
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