Rockstar

Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek

By: Farida Helmy - Published: • References: behance.net and inspirationhut.net
Looking sleek, sharp, sophisticated and very hip, the new rebranded masculine identity for Barbiertattoo is savvy and bound to make the existing business even more successful.

Re-branded by Memela, the barbershop and tattoo parlor gave the design firm free reign to spice up their identity via advertising, branding and brand development.

Focusing on the history of the family running Barbierattoo and paying homage to high class barber shops from the 40s in Mexico, Memela rebranded the store to appeal to both hipsters and gentlemen at the same time with its suave new identity. 

Using razors, brushes, restaurant-looking menus for services and an elegant golden typeface, the rebranded masculine identity of the store is both visible in all its marketing products and in the stunning decor of the venue.