Superstar

Live for Tomorrow Packaging Has a Graphic Punch to Promote Two Things

By: Amelia Roblin - Published: Dec 2, 2013 • References: arithmeticcreative and packagingoftheworld
Take a look at Live for Tomorrow packaging -- it doesn't appear to match your typical branding strategy for cleaning products, does it? The Arithmetic studio devised an image that manages to look quite crisp, while simultaneously introducing a visual pop with symbols and bright colors.

This line of eco-friendly detergents goes by the playful names of Dirt Happens, Elbow Grease and Dish the Dirt. The typefaces are clean and modern and a bold white hue on solid black labels. Above the text, you'll see an illustration on each bottle and pump container. Live for Tomorrow packaging features a bright red silhouette of a fork for the dishwashing liquid, yellow spray rays for the all-purpose cleaner and blue or purple bubbles to represent the laundry soap.