Take a look at Live for Tomorrow packaging -- it doesn't appear to match your typical branding strategy for cleaning products, does it? The Arithmetic studio devised an image that manages to look quite crisp, while simultaneously introducing a visual pop with symbols and bright colors.
This line of eco-friendly detergents goes by the playful names of Dirt Happens, Elbow Grease and Dish the Dirt. The typefaces are clean and modern and a bold white hue on solid black labels. Above the text, you'll see an illustration on each bottle and pump container. Live for Tomorrow packaging features a bright red silhouette of a fork for the dishwashing liquid, yellow spray rays for the all-purpose cleaner and blue or purple bubbles to represent the laundry soap.
Stats for Iconic Cleaner Branding
Trending: Older & Warm
Research: 5,903 clicks in 126 w
Interest: 2.7 minutes
Concept: Live For Tomorrow Packaging
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: color-splashed beverage branding, purist patterned pop cans, and compacted geometric packaging.
Iconic Cleaner Branding
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