Online Store Deerz’s Makeover is the Ultimate in Rustic Design

By: Farida Helmy - Published: Jan 24, 2014 • References: & thedsgnblog
Just looking at these cozy, comfy and rustic designs gives one the feeling of being all bundled up with a glass of wine in front of a roaring fire on a cold night in an exotic cabin in the middle of nowhere. 

This shabby chic and rustic design comes in the form of recently renovated and re-branded online store Deerz and all its warm goodies. Known for its quality sweaters and pullovers with Scandinavian patterns, Deerz got Russian design studio Eskimo to help match the quality of its rustic designs with its branding and look. 

Using monochrome logotype with unique lettering, props from nature, soft and fluffy animal (hopefully faux) furs, birch wood and picturesque accessories, Deerz looks like provincial homespun European luxury. Stats for Cabin-Chic Apparel Branding Trending: Older & Chilly
Research: 2,159 clicks in 122 w
Interest: 2.3 minutes
Concept: Rustic Design
Related: 107 examples / 82 photos
Segment: Females, 18-55+
Comparison Set: 39 similar articles, including: cozy timber-clad residences, seductive tribal fashion ads, and soul searching rustic photography.