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Soap-Free

Soap-free cleansing products are gentler on the skin

Trend - Skin and haircare brands are increasingly offering soap-free cleansing bars, washes and shampoos. These products service people with sensitive skin, or hair that's prone to dryness and breakage.

Insight - As cosmetic industries expand their product ranges with new innovations, formulas and benefits, consumers are increasingly expecting products that align with their most specific needs. The more personalized a brand can get, the more loyal the consumers' it's targeting will be to its products.
Workshop Question - How is your brand prioritizing consumers' more niche needs and preferences?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
44,240 Total Clicks
Date Range:
Apr 20 — Jun 21
Trending:
This Year and Average
Consumer Insight Topics:

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