Brands launch apps making it easier for individuals to book campsites
Trend - Much like other travel and destination-focused apps, brands are now launching platforms that make it easy for people to book campsites. Rather than having to conduct a tedious search through individual campground websites, campers can use these apps to search thousands of campgrounds at once.
Insight - In light of the COVID-19 pandemic, non-essential travel has been heavily restricted, and many urban dwellers feel a desire to escape their homes. As a result, many consumers have shifted their views on vacation, opting to spend leisure time unplugged, reconnecting with the natural world in place of resort-based vacations. However, planning these outdoor adventures can be time-consuming, thus consumers will flock to brands that facilitate this process.
Insight - In light of the COVID-19 pandemic, non-essential travel has been heavily restricted, and many urban dwellers feel a desire to escape their homes. As a result, many consumers have shifted their views on vacation, opting to spend leisure time unplugged, reconnecting with the natural world in place of resort-based vacations. However, planning these outdoor adventures can be time-consuming, thus consumers will flock to brands that facilitate this process.
Workshop Question - How can your brand meet the shifted priorities of consumers?
Trend Themes
1. Camping Apps - Brands are launching platforms that make it easy for people to book campsites, providing consumers with an all-in-one solution for finding and booking their outdoor adventures.
2. Nature-based Vacations - In light of the COVID-19 pandemic and restricted travel, consumers are shifting their hobbies from urban activities to nature-based experiences.
3. Campsite Availability Monitoring - Apps like Campnab and Camp Alert are monitoring multiple campgrounds in real-time, offering users instant notifications when a spot becomes available, increasing their chances of booking the site.
Industry Implications
1. Travel and Hospitality - Businesses in this industry can utilize camping apps and platforms to provide consumers with a more convenient and comprehensive booking service, taking advantage of the growing trend for nature-based vacations.
2. Mobile App Development - As more travel apps are being developed, there is a growing demand for mobile app development services, providing an opportunity for professionals in this industry can develop innovative solutions for the travel space.
3. Notification Technology - Campsite availability monitoring apps like Campnab and Camp Alert make use of notification technology that can be utilized in a wide range of industries and scenarios, from booking travel to restaurant reservations.
