Category
Business
Assisted Conversion
Trend cluster
Category
Contactless
Test
No-contact in-store testers become more popular amidst COVID-19.
5.8
Trend score
Trend
What is the Contactless Test trend?
Contactless Test: When it comes to consumers sampling products in-store, brands have been limited in what they can allow customers to do due to hygiene protocols and regulations. Thus, contactless tester innovations have become more popular, allowing customers to sample products while ensuring their safety.
Insight
The consumer insight behind the Contactless Test trend
As the world enters its post-COVID phase, lingering doubts and concerns will leave some of the habits consumers picked up over the last several months intact. Personal safety and hygiene will likely remain a concern for many, and some brands are willing to continue accommodating that fact.
Trend themes
Themes within the Contactless Test trend
Three behaviours holding the trend together01
Contactless Sampling Innovations
The rise of contactless sampling innovations enabled in-store product testing while ensuring personal safety.
02
End-to-end Contactless Solutions
The rise of kiosks, droppers, and samplers serve an end-to-end contactless solutions with the purpose of minimizing physical interaction in-store.
03
Digital Kiosk Technology
The advent of digital kiosks that connect to mobile phones enable consumers to retrieve samples and product information through their smartphones.
Industry implications
What the Contactless Test trend means for industry
Where the trend changes the playbookFor
Retail
Due to the pandemic, retail businesses need to invest in contactless sampling innovation to ensure that customers will feel safe while in-store.
For
Hospitality
The rise of contactless sampling innovations will inspire hospitality businesses to provide customers with unique experiences that minimize physical interactions.
For
Beauty and Cosmetics
The adoption of end-to-end contactless solutions will enable beauty and cosmetics brands to create engaging customer experiences that reduce the risk of product testing and demoing in-store.
Workshop question
What health and safety protocols will your brand continue to enact post-COVID?
Trend signals
Trend signals for Contactless Test
Trend score 5.8 out of 10, from popularity 88%, activity 77%, freshness 10%.
Popularity88%
Activity77%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Contactless Test trend
4 featured examples from May 7, 2020 to Jun 16, 2021CategoryBusiness
Contactless Product Testers
GK Concept's Dropper Provides Touch-Free Testing Experiences In-Store
The cosmetics industry may benefit from contactless product testers that enable consumers to sample self-care products without the need for face-to-face interaction.
CategoryBusiness
Contactless Sampling Kiosks
Vengo's Digital Kiosks Promote Discovery, Wellness and Safety
The retail industry will benefit from contactless sampling solutions as it allows for safer product discovery and data collection.
CategoryFashion
Contactless Sample Dispensers
Arcade Beauty's Sampling Solution Shares ScentSeal Cards
The contactless sampling solution from Arcade Beauty is disrupting the beauty and personal care industry by providing a safer way to sample fragrances and other products.
CategoryBusiness
Contactless Perfume Samplers
SCENTER Safely Updates In-Store Experiences with Fragrance
The retail industry can leverage contactless perfume sampling solutions to create safer and more comfortable in-store experiences for customers.
