No-contact in-store testers become more popular amidst COVID-19
Trend - When it comes to consumers sampling products in-store, brands have been limited in what they can allow customers to do due to hygiene protocols and regulations. Thus, contactless tester innovations have become more popular, allowing customers to sample products while ensuring their safety.
Insight - As the world enters its post-COVID phase, lingering doubts and concerns will leave some of the habits consumers picked up over the last several months intact. Personal safety and hygiene will likely remain a concern for many, and some brands are willing to continue accommodating that fact.
Insight - As the world enters its post-COVID phase, lingering doubts and concerns will leave some of the habits consumers picked up over the last several months intact. Personal safety and hygiene will likely remain a concern for many, and some brands are willing to continue accommodating that fact.
Workshop Question - What health and safety protocols will your brand continue to enact post-COVID?
Trend Themes
1. Contactless Sampling Innovations - The rise of contactless sampling innovations enabled in-store product testing while ensuring personal safety.
2. End-to-end Contactless Solutions - The rise of kiosks, droppers, and samplers serve an end-to-end contactless solutions with the purpose of minimizing physical interaction in-store.
3. Digital Kiosk Technology - The advent of digital kiosks that connect to mobile phones enable consumers to retrieve samples and product information through their smartphones.
Industry Implications
1. Retail - Due to the pandemic, retail businesses need to invest in contactless sampling innovation to ensure that customers will feel safe while in-store.
2. Hospitality - The rise of contactless sampling innovations will inspire hospitality businesses to provide customers with unique experiences that minimize physical interactions.
3. Beauty and Cosmetics - The adoption of end-to-end contactless solutions will enable beauty and cosmetics brands to create engaging customer experiences that reduce the risk of product testing and demoing in-store.
