SCENTER is an innovative in-store perfume sampling solution that was created in response to the current need for safe, contactless experiences. The way that people purchase and sample products in-store is changing and the How will we perfume ourselves tomorrow?” competition organized by Easyfairs Oriex offers insight into solutions that fit a new world. Students from ESEPAC (European School of Packaging) and ESP (École Supérieure du Parfum) were challenged to reimagine in-store perfume testing in the midst of a pandemic.
Inspired by the olfactometer, the SCENTER helps shoppers get the information they need, along with a sample. Fragrance can be applied to the skin without the need for physical touch, plus the SCENTER unit can be used alone or combined to form a unified SCENTHUB.
What's Driving This Trend
- Contactless Perfume Sampling
- Innovative solutions for contactless perfume sampling in stores are emerging, creating opportunities for safer, more hygienic in-store experiences.
- Virtual Fragrance Testing
- Virtual fragrance testing and discovery tools are changing the way consumers interact with fragrances, offering a more personalized and convenient experience.
- Multi-functional Sampling Units
- Multi-functional, modular fragrance sampling units are disrupting the traditional in-store perfume sampling experience, allowing for more flexibility and customization.
Who This Affects Most
- Retail
- The retail industry can leverage contactless perfume sampling solutions to create safer and more comfortable in-store experiences for customers.
- Beauty and Personal Care
- The beauty and personal care industry can benefit from virtual fragrance testing tools to offer customers customized and personalized fragrance recommendations, potentially increasing sales.
- Design and Packaging
- Design and packaging industries may find opportunities in developing innovative and ergonomic fragrance sampling units that fit the changing needs of the market for safer and more personalized in-store perfume testing.
