Brands are optimizing experiences to facilitate longer & better lives for clients
Trend - Coined by Dan Buettner, Blue Zones are identified as regions of the world where a higher than usual number of people live much longer than average. Brands—particularly in the hospitality and nutrition sector—are drawing inspiration from lifestyles in Blue Zones in order to provide unique enriching, longevity-enhancing experiences to consumers.
Insight - As a result of the acceleration and boom of the health and wellness movement, contemporary consumers have internalized the pursuit of mindfulness and well-being as a habit. For many, striving to maintain good physical and mental stamina is enabling them to feel happier, confident, and more energized. In addition, the emphasis on wellness practices allows individuals to gain peace of mind since they are taking preventative measures for aging.
Insight - As a result of the acceleration and boom of the health and wellness movement, contemporary consumers have internalized the pursuit of mindfulness and well-being as a habit. For many, striving to maintain good physical and mental stamina is enabling them to feel happier, confident, and more energized. In addition, the emphasis on wellness practices allows individuals to gain peace of mind since they are taking preventative measures for aging.
Workshop Question - How can your brand use Blue Zones research to optimize its product/service?
Trend Themes
-
Blue Zones Lifestyle — Brands and organizations are incorporating Blue Zone lifestyles into their products and services to provide unique longevity-enhancing experiences to consumers.
-
Wellness and Longevity Programs — Spas and wellness retreats are offering Blue Zones inspired programs centered around promoting natural movement, plant-based diets, relationships, and purpose.
-
Blue Zones Diet — Restaurants, cookbooks, and food brands are adopting Blue Zones inspired diets, featuring plant-based ingredients and beans.
Industry Implications
-
Hospitality and Travel — Hotels, resorts, and spas can incorporate Blue Zone practices and diet into their wellness and longevity programs.
-
Food and Beverage — Restaurants and food brands can create Blue Zones inspired menus featuring plant-based ingredients and or beans.
-
Health and Wellness — Health and wellness professionals can recommend Blue Zones inspired practices to their clients.
5 Featured, 34 Examples:
51,890 Total Clicks
Date Range:
Jun 21 — Oct 21
Trending:
Warm
Consumer Insight Topics:
