Category
Lifestyle
Assisted Choices
Trend cluster
Category
Convenience
Product
Well-known convenience store chains create private label products.
3.1
Trend score
Trend
What is the Convenience Product trend?
Convenience Product: As more brands branch out with private label products in unlikely categories, well-known convenience store chains are doing the same. Everything from alcohol to apparel exclusive to convenience store brands can now be purchased.
Insight
The consumer insight behind the Convenience Product trend
Releasing private label products is helping brands amidst struggling sales in their traditional categories amidst the COVID-19 pandemic. In addition, these products offer cost-accessibiity and cater to consumers who are motivated by novelty in their purchase decisions.
Trend themes
Themes within the Convenience Product trend
Three behaviours holding the trend together01
Private Label Products
Releasing private label products is helping brands amidst struggling sales in their traditional categories amidst the COVID-19 pandemic.
02
Premium and Healthier Beverage Offerings
Convenience store brands are offering more premium and healthier beverage choices as consumers seek out healthier options with low sugar or calories.
03
Convenience Products Expansion
Well-known convenience store chains are massively expanding their private label products for customers seeking cost-accessible, novel products.
Industry implications
What the Convenience Product trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies could create or expand their private label offerings to stay competitive and offer cost accessibility to their consumers.
For
Retail and Consumer Goods
Retail and consumer goods professionals should consider offering premium, healthier, and more diverse line of products through their own private label to compete with convenience chains.
For
Fashion and Apparel
The fashion and apparel industry could consider partnering with convenience stores or creating their own private label for more exclusive, cost-accessible fashion options.
Workshop question
What's an unlikely category your brand could enter or experiment with?
Trend signals
Trend signals for Convenience Product
Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 10%.
Popularity45%
Activity40%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Convenience Product trend
4 featured examples from Mar 10, 2020 to Jun 17, 2021CategoryLifestyle
Convenience Store Apparel Offerings
Family Mart Introduces the new Convenience Wear with FACETASM
Convenience stores can explore the possibility of launching their own apparel line to increase their product offerings and attract new customers.
CategoryLifestyle
Premium Italian Sparkling Water
Serafina is 7-Eleven's New Sparkling Water Store Brand
Convenience stores can develop premium store brands like Serafina to appeal to health-conscious customers and increase sales.
CategoryLifestyle
Convenience Store Wine Cartons
7-Eleven's Plot + Point is Packaged with a Ready-to-Pour Screwcap
The wine industry can focus on developing more alternative and eco-friendly wine packaging and expanding to new sales channels like convenience stores.
CategoryMarketing
Exclusive Convenience Store Waters
The Skýra Icelandic Spring Water Has an Alkaline Profile
Retailers can offer private label premium water as a value-added component of their product portfolio.
