The Skýra Icelandic Spring Water Has an Alkaline Profile
Michael Hemsworth — March 10, 2020 — Marketing
The Skýra Icelandic spring water is a new private label product created exclusively for 7-Eleven that will provide patrons with a refreshment that meets their preferences for high-quality hydration. The water is reported to have a naturally alkaline profile with electrolytes in the mix, a pH level of 8.8 and a mineral content that's naturally low. The water comes from a government-protected nature preserve where it has filtered through a series of inert lava layers before collecting in the ground where it is harvested.
7-Eleven Senior Vice President of Merchandising and Logistics Jack Stout spoke on the Skýra Icelandic spring water saying, "Every time we develop a 7-Eleven private brand product, our goal is to exceed customers' expectations in both quality and value. With Skýra, 7-Eleven is offering a premium, naturally pH-balanced water at a better value than national brands."
7-Eleven Senior Vice President of Merchandising and Logistics Jack Stout spoke on the Skýra Icelandic spring water saying, "Every time we develop a 7-Eleven private brand product, our goal is to exceed customers' expectations in both quality and value. With Skýra, 7-Eleven is offering a premium, naturally pH-balanced water at a better value than national brands."
Trend Themes
1. Private Label Premium Water - Opportunity for retailers to offer exclusive and high-quality hydration options to customers.
2. Naturally Alkaline Water - Growing demand for health-conscious and pH-balanced beverages can lead to innovation in the bottled water industry.
3. Government-protected Water Sources - Exploration of new sustainable water sources and preservation of existing ones can become a focus for environmental impact-driven companies.
Industry Implications
1. Retail - Retailers can offer private label premium water as a value-added component of their product portfolio.
2. Beverage - Manufacturers can explore innovation in the naturally alkaline and functional water categories.
3. Environmental Conservation - Companies in the environmental sector can focus on protecting and preserving natural water sources for sustainable water management.
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