The Skýra Icelandic spring water is a new private label product created exclusively for 7-Eleven that will provide patrons with a refreshment that meets their preferences for high-quality hydration. The water is reported to have a naturally alkaline profile with electrolytes in the mix, a pH level of 8.8 and a mineral content that's naturally low. The water comes from a government-protected nature preserve where it has filtered through a series of inert lava layers before collecting in the ground where it is harvested.
7-Eleven Senior Vice President of Merchandising and Logistics Jack Stout spoke on the Skýra Icelandic spring water saying, "Every time we develop a 7-Eleven private brand product, our goal is to exceed customers' expectations in both quality and value. With Skýra, 7-Eleven is offering a premium, naturally pH-balanced water at a better value than national brands."
Key Themes Behind This Trend
- Private Label Premium Water
- Opportunity for retailers to offer exclusive and high-quality hydration options to customers.
- Naturally Alkaline Water
- Growing demand for health-conscious and pH-balanced beverages can lead to innovation in the bottled water industry.
- Government-protected Water Sources
- Exploration of new sustainable water sources and preservation of existing ones can become a focus for environmental impact-driven companies.
Where This Applies
- Retail
- Retailers can offer private label premium water as a value-added component of their product portfolio.
- Beverage
- Manufacturers can explore innovation in the naturally alkaline and functional water categories.
- Environmental Conservation
- Companies in the environmental sector can focus on protecting and preserving natural water sources for sustainable water management.
