Natural Grocers by Vitamin Cottage Inc. is launching a new sparkling spring water under the Natural Grocers brand. The new drinks arrive in 16-ounce and 25.3-ounce bottles with 100% unprocessed water inside. This means that the nutritious electrolytes and minerals found in the spring have been preserved and bottled without additional additives.
“As with our original Spring Water, all electrolytes and minerals are natural from the springs. The water is unprocessed and bottled without additional additives. Our Sparkling Spring Water's naturally occurring minerals and electrolytes are maintained throughout the production process — including the injection of CO2, homogenization, and bottling," said Raquel Isely, VP of Marketing at Natural Grocers.
The Natural Grocers brand is also planning to launch additional items, including organic eggs and free-range eggs.
Image Credit: Natural Grocers
Why This Trend Is Growing
- Sparkling Spring Water
- Disruptive innovation opportunity: Develop a line of flavored sparkling spring waters using natural and organic ingredients.
- Unprocessed Water
- Disruptive innovation opportunity: Create a filtration system that can extract and package unprocessed water with preserved electrolytes and minerals.
- Natural Grocers Brand Expansion
- Disruptive innovation opportunity: Expand the Natural Grocers brand into other health-focused food and beverage products, emphasizing natural and unprocessed ingredients.
Industries Being Reshaped
- Beverage
- Disruptive innovation opportunity: Develop innovative packaging solutions that maintain the integrity of natural minerals and electrolytes in beverages.
- Water Filtration
- Disruptive innovation opportunity: Create advanced filtration technologies that can extract and preserve natural minerals and electrolytes from water sources.
- Organic Food
- Disruptive innovation opportunity: Introduce new organic food products that align with the health-focused values of the Natural Grocers brand.
