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Sustainable Supplement

Vitamin and supplement brands prioritize sustainability in their products

Trend - Even the wellness industry isn't immune from negatively impacting the environment, and some supplement brands in this space are aiming to counter the industry's environmental impact with products and/or business models that are sustainable.

Insight - Consumers are becoming increasingly eco-conscious, and those who are fans of the wellness industry are especially likely to also favor environmental protection and sustainability. Brands that catch up to this consumer desire will be increasingly in-demand.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Eco-friendly Packaging - The use of biodegradable and refillable packaging is becoming increasingly important to sustainably-minded consumers, presenting a disruptive innovation opportunity for brands to adapt their packaging to reduce waste and appeal to this customer base.
2. Functional Ingredients - There is a growing demand for supplements that go beyond basic nutrition and offer additional functional benefits, such as prebiotics and antioxidants, providing an opportunity for brands to include these types of ingredients in their products to stay competitive in the market.
3. Sustainability-focused Business Models - Consumers are increasingly seeking out brands that prioritize sustainability and the environment, providing an opportunity for businesses to create sustainable business models that address environmental challenges in innovative ways and fulfill customer demand.
Industry Implications
1. Wellness - The wellness industry is becoming increasingly focused on sustainability and functional ingredients, presenting an opportunity for brands to incorporate these trends into their products and appeal to sustainably-minded consumers interested in improving their overall health and well-being.
2. Packaging - Innovative packaging companies have the opportunity to develop new solutions for sustainable and refillable packaging, meeting the demand for eco-friendly products and reducing waste across various industries.
3. Supplements - The supplement industry is evolving to provide products that go beyond basic nutrition and offer additional functional benefits, providing an opportunity for innovative companies to develop new and unique offerings that cater to consumer demand.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 81 Examples:
80,926 Total Clicks
Date Range:
Sep 19 — Oct 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Dissolvable Drink Discs
Dissolvable Drink Discs
Effusio Infuses Any Beverage with Functional Benefits
Effusio makes the most of flexographic printing technology to create two-dimensional dissolving discs that infuse any beverage with functional benefits. The health solutions company is now... MORE
Eco-Friendly Probiotic Supplements
Eco-Friendly Probiotic Supplements
The Daily Synbiotic Comes with a Refillable Jar & Travel Vial
The Daily Synbiotic by Seed is an innovative two-in-one probiotic and prebiotic that promises to offer “systemic benefits beyond digestive health—including heart, skin, metabolic, and gut... MORE
Sustainable Vitamin Refill Initiatives
Sustainable Vitamin Refill Initiatives
Moon Juice Vitamins are Now Refillable for Sustainability
The indie wellness brand, Moon Juice, is offering refills of its Moon Juice vitamins. The new initiative is part of the brand’s commitment to taking conscious actions towards sustainability.... MORE
Sustainable Natural Face Balms
Sustainable Natural Face Balms
Burt's Bees Debuts Two Face Balms to Hydrate and Soothe
In the month of September, beloved skincare brand Burt’s Bees launched two natural face balms—the Glowing Face Balm with Vitamin C and the Soothing Face Balm with Aloe Butter. Both products... MORE
Upcycled Nutritional Supplements
Upcycled Nutritional Supplements
Outcast Foods Aims to "Disrupt the Food Waste Pipeline"
Outcast Foods is an innovative brand that is aiming to make the nutritional supplement market a little bit more sustainable. It works to “disrupt the food waste pipeline” by rescuing... MORE
Sustainable Omega Supplements
Sustainable Omega Supplements
Örlö Harnesses the Full Potential of Algae Realized by AI
Biotech firm VAXA Technologies is introducing the world to a groundbreaking omega supplement that’s sustainable and a standout for tapping into the full potential of algae through growing... MORE
Organic Antioxidant Supplements
Organic Antioxidant Supplements
Eco-Conscious Argentinean Beauty Upstart AYNI Launches Bloom
AYNI, an eco-conscious superfood and prebiotic wellness brand out of South America, was founded by Eugenia Cesana and Juan Cesana. The brand recently launched two new supplements that can be... MORE
Certified Regenerative Supplements
Certified Regenerative Supplements
Ancient Nutrition Has Triple-Certified Nutritional Supplements
Consumers are investing in a variety of regenerative products and their commitment to caring for the Earth extends to regenerative supplements as well. Consumers who are seeking products that not... MORE
Plant-Powered Omega Supplements
Plant-Powered Omega Supplements
iwi life Launched Vegikrill in Honor of World Krill Day
In support of World Krill Day, iwi life launched its Vegikrill krill-free vegan supplement as an alternative to krill oil that helps to protect not only krill but the many forms of ocean life that... MORE

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