Category
Tech
Delegated Interfaces
Trend cluster
Category
Tech
Privacy
Mainstream technology brands are prioritizing consumer's data privacy.
1.9
Trend score
Trend
What is the Tech Privacy trend?
Tech Privacy: Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Insight
The consumer insight behind the Tech Privacy trend
Thanks to work by activists and whistleblowers, consumers are now more aware of how their personal data is being exploited. These individuals are beginning to understand that many corporations are subtly tracking their interactions, movements, and interest as a means of production. Many find this exploitative behavior an invasion of privacy and are demanding brands take steps to protect their personal data.
Trend themes
Themes within the Tech Privacy trend
Three behaviours holding the trend together01
Data Privacy and Control
Mainstream technology brands are prioritizing consumer's data privacy, implementing new policies and initiatives.
02
Privacy-Centric Features and Ads
Apple is leading the trend to provide privacy features and privacy-focused advertising to users.
03
Data Control Platforms and Privacy-Protecting Digital Ad Platforms
New data control platforms and privacy-protecting digital ad platforms are emerging to empower users and offer them refined and relevant advertisements.
Industry implications
What the Tech Privacy trend means for industry
Where the trend changes the playbookFor
Technology
Technology brands are leading the trend to provide privacy features, data control platforms, and privacy-centric advertising to users.
For
Marketing
The marketing industry is shifting towards privacy-protecting digital ad platforms that rely on permission-based variables and refined targeting strategies.
For
Data Management
Data management is becoming an increasingly important industry as users demand more control and transparency over their personal data.
Workshop question
How could your brand better ensure privacy for its customers?
Trend signals
Trend signals for Tech Privacy
Trend score 1.9 out of 10, from popularity 34%, activity 12%, freshness 11%.
Popularity34%
Activity12%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tech Privacy trend
5 featured examples from Oct 29, 2019 to Nov 24, 2021CategoryTech
Data Control Platforms
Invisibly Lets People License and Monetize Personal Data
Invisibly's platform for data ownership presents disruptive innovation opportunities for secure data storage, ethical data management, and secure data exchanges in online transact…
CategoryTech
Privacy-Boasting Smartphone Commercials
The Apple 'Simple as that' Commercial Highlights Safety
Smartphone manufacturers have an opportunity to distinguish themselves by developing privacy-centric features and promoting their commitment to user security and data protection.
CategoryTech
Anti-Tracking Smartphone Ads
The Apple 'Tracked' Commercial Highlights Privacy on the iPhone
The tech industry has an opportunity to lead the charge in developing privacy-focused apps and services as a response to the App Tracking Transparency feature on the iPhone.
CategoryTech
Privacy-Centric Technology Features
Apple's Privacy Labels Help Users Understand Policies
Tech firms can provide more transparency and information about their data usage to improve user trust and drive adoption.
CategoryTech
Privacy-Protecting Digital Ad Platforms
This Advertising Platform Doesn't Use Third-Party Tracking
The digital advertising industry could benefit from utilizing privacy-focused ad platforms to regain consumer trust in advertising practices.
