The Apple 'Simple as that' commercial has been debuted by the technology brand as an advertisement for the new iPhone 11 Pro to help highlight its security-focused design and interface.
The commercial centers on a cityscape with a voiceover detailing the amount of private information that's held on a user's smartphone. This is then tied to the need for security and protection, which is touted as being inherently part of the Apple product ecosystem. The ad finishes by zooming in on a user before positioning the statement "Privacy. That's iPhone." across the screen to simplistically yet effectively convey the point to watchers.
The Apple 'Simple as that' commercial comes as the brand's continued acceleration of its privacy-focused ethos as the practices of many technology brands comes into question amongst consumers.