Invisibly, a data control platform, was launched in an effort to stop the exploitative nature of many social media and technology brands selling consumers personal data. Through the app, consumers can now license and monetize their personal data, giving them a direct choice in who they want to share it with.
Dr. Don Vaughn Ph.D., Head of Product at Invisibly says, “it’s time we enable people to take back control of their data. By creating a platform that lets people make money from their data, we’re not only educating people on how valuable their data is, we’re telling big tech it’s time to change the way things are done, and time to start fairly compensating people for the data they regularly profit from.”
Image Credit: Invisibly