Sunscreens double as primers for smoother makeup application
Trend - Sunscreen formulas have evolved significantly in recent years as demand in this space grows, and now brands are creating SPF with formulas that double as makeup primers. These products protect consumers while helping to shorten their makeup or skincare routines.
Insight - Consumers' love for skincare has brought some them some minor issues, including having longer morning and nighttime routines. Thus, effective but convenient multi-benefit products are popular among those who would like to achieve skincare's benefits, without spending too much time on it.
Insight - Consumers' love for skincare has brought some them some minor issues, including having longer morning and nighttime routines. Thus, effective but convenient multi-benefit products are popular among those who would like to achieve skincare's benefits, without spending too much time on it.
Workshop Question - How is your brand prioritizing convenience for its customers?
Trend Themes
-
Multi-benefit Sunscreens — Consumers' love for skincare has brought some them some minor issues, including having longer morning and nighttime routines. Thus, effective but convenient multi-benefit products are popular among those who would like to achieve skincare's benefits, without spending too much time on it.
-
Skin-caring Sunscreens — The sun protection industry is expanding to include skin-caring ingredients that suit different skin types. Brands are producing sunscreens that are not only protective but also hydrating, mattifying, and dewy with skin-beautifying properties.
-
Natural and Proven Ingredients — Brands are using naturally-derived and clinically-proven ingredients to create sunscreens that assure consumers of products with natural sun protectants, boosting hydration, probiotics, and improving skin barrier strength.
Industry Implications
-
Cosmetics and Beauty Industry — Beauty brands can innovate by introducing multi-benefit sunscreens that cater to customers' skin care and makeup needs.
-
Healthcare Industry — Healthcare professionals can research and develop skin-caring and the most effective natural sun protectants with clinically-proven ingredients.
-
Technology Industry — Technology companies can research and develop screens that emit less blue light and brands can offer consumers an added layer of protection by producing sunscreens with blue light-blocking properties.
