Category
Fashion
Scaled Restraint
Trend cluster
Category
Protective
Primer
Sunscreens double as primers for smoother makeup application.
2.9
Trend score
Trend
What is the Protective Primer trend?
Protective Primer: Sunscreen formulas have evolved significantly in recent years as demand in this space grows, and now brands are creating SPF with formulas that double as makeup primers. These products protect consumers while helping to shorten their makeup or skincare routines.
Insight
The consumer insight behind the Protective Primer trend
Consumers' love for skincare has brought some them some minor issues, including having longer morning and nighttime routines. Thus, effective but convenient multi-benefit products are popular among those who would like to achieve skincare's benefits, without spending too much time on it.
Trend themes
Themes within the Protective Primer trend
Three behaviours holding the trend together01
Multi-benefit Sunscreens
Consumers' love for skincare has brought some them some minor issues, including having longer morning and nighttime routines. Thus, effective but convenient multi-benefit products are popular among those who would like to achieve skincare's benefits, without spending too much time on it.
02
Skin-Caring Sunscreens
The sun protection industry is expanding to include skin-caring ingredients that suit different skin types. Brands are producing sunscreens that are not only protective but also hydrating, mattifying, and dewy with skin-beautifying properties.
03
Natural and Proven Ingredients
Brands are using naturally-derived and clinically-proven ingredients to create sunscreens that assure consumers of products with natural sun protectants, boosting hydration, probiotics, and improving skin barrier strength.
Industry implications
What the Protective Primer trend means for industry
Where the trend changes the playbookFor
Cosmetics and Beauty Industry
Beauty brands can innovate by introducing multi-benefit sunscreens that cater to customers' skin care and makeup needs.
For
Healthcare Industry
Healthcare professionals can research and develop skin-caring and the most effective natural sun protectants with clinically-proven ingredients.
For
Technology Industry
Technology companies can research and develop screens that emit less blue light and brands can offer consumers an added layer of protection by producing sunscreens with blue light-blocking properties.
Workshop question
How is your brand prioritizing convenience for its customers?
Trend signals
Trend signals for Protective Primer
Trend score 2.9 out of 10, from popularity 38%, activity 40%, freshness 10%.
Popularity38%
Activity40%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Protective Primer trend
4 featured examples from Jun 25, 2019 to Jun 11, 2021CategoryFashion
Hybrid Sunscreen Primers
beauty blender Launched the Selfie Shield Sunscreen for All Skin Types
The cosmetics industry can tap into the rising trend of sunscreen makeup primers for a wider consumer base and increased revenue.
CategoryFashion
Milky Primer Sunscreens
Beekman 1802 Boasts Cruelty-Free and Clinically-proven Products
Milk-based ingredients and two-in-one products offer opportunities for innovation in the cosmetics industry.
CategoryFashion
Skin-Caring Sunscreens
Ultra Violette's Tube Sunscreens are Hydrating and Mattifying
Advancing the sun care industry with innovative and convenient products.
CategoryFashion
Illuminating SPF Primers
Supergoop!'s Glowscreen is Protective and Skin-Perfecting
The skincare industry can leverage the demand for SPF primers with added skincare benefits, by developing and marketing innovative products that combine sun protection, makeup-gri…
