Haircare products are increasingly relying on rice water as a main ingredient
Trend - The use of rice water in haircare is a tradition that first originated in Asia and the ingredient's benefits extend to growth, improved texture, and durability. Today, the practice has gained traction as a DIY treatment and haircare brands are taking advantage of its popularity by launching products that center it.
Insight - The Internet provides consumers with access to various local and global practices across all sectors—from food and beverages to beauty and skincare. Whether out of curiosity or need, many are looking to blogs and other platforms to unearth new ingredients and ideas that they can test out and use in their daily lives. Those who live demanding lifestyles often prioritize convenience and, as a result, are turning to brands for ingredients that they've discovered, in order to save on time.
Insight - The Internet provides consumers with access to various local and global practices across all sectors—from food and beverages to beauty and skincare. Whether out of curiosity or need, many are looking to blogs and other platforms to unearth new ingredients and ideas that they can test out and use in their daily lives. Those who live demanding lifestyles often prioritize convenience and, as a result, are turning to brands for ingredients that they've discovered, in order to save on time.
Workshop Question - Conceptualize a DIY remedy that your brand can recreate.
Trend Themes
1. Rice Water Haircare - The trend of using rice water in haircare is on the rise as its benefits become more widely known and DIY treatments gain traction.
2. Internet-inspired Ingredients - Consumers are turning to blogs and other online platforms for access to new and innovative ingredients, creating opportunities for brands to incorporate these ingredients into their products.
3. Leave-in Conditioners - Leave-in conditioners are gaining popularity as consumers look for haircare products that provide deep hydration, nourishment, and shine.
Industry Implications
1. Haircare - The haircare industry can incorporate rice water and other innovative ingredients into their products, as well as focus on creating affordable, quality products and leave-in conditioners.
2. Beauty and Skincare - As consumers look to blogs and other digital platforms for new ingredients and practices, there are opportunities to incorporate these ingredients into beauty and skincare products.
3. Indie Beauty Brands - Indie beauty brands like Women Liike Me can disrupt the beauty industry by offering organic, natural ingredients and hair treatments with big promises for consumers.
