Haircare brands have begun highlighting vegetable ingredients in their products
Trend - Haircare brands have begun highlighting vegetable ingredients in their products. These ingredients include beets, onions, carrots, and avocados in products like hair masks, shampoos, and conditioners.
Insight - Consumers have become ingredient savvy and are very conscious of the products they are using on their hair and skin. The demand for natural hair products has increased as many consumers opt to avoid products with sulfates, parabens, mineral oil, and alcohol. Many of these consumers take a holistic approach when it comes to choosing personal care products, opting for naturally derived ingredients with few or no chemicals.
Insight - Consumers have become ingredient savvy and are very conscious of the products they are using on their hair and skin. The demand for natural hair products has increased as many consumers opt to avoid products with sulfates, parabens, mineral oil, and alcohol. Many of these consumers take a holistic approach when it comes to choosing personal care products, opting for naturally derived ingredients with few or no chemicals.
Workshop Question - How can your brand use natural ingredients to appeal to consumers?
Trend Themes
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Natural Ingredients — Haircare brands highlighting vegetable ingredients and using naturally derived ingredients with few or no chemicals.
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Pre-shampoo Treatments — Consumers turning to pre-shampoo treatments to focus extra attention on the health of their hair and scalp.
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Bio-based Products — Plant-based, organic ingredients used in hair care products to reduce reliance on petroleum.
Industry Implications
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Personal Care — Personal care industry can capitalize on providing products with natural and organic ingredients.
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Agriculture — Agriculture industry can provide sustainable, renewable ingredients for bio-based haircare products.
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Beauty and Cosmetics — Beauty and cosmetics industry can focus on providing haircare products with innovative pre-shampoo treatments.
