Skincare serums include prebiotics in order to let probiotics thrive
Trend - The topical use of prebiotics is said to maintain healthy looking skin by reducing signs of redness, aging, and hydration-loss. Brands are now incorporating prebiotics into their serums for more potent topical applications.
Insight - As consumers become more interested in the skincare space, they're more likely to turn to scientific solutions to their skincare concerns, and have greater knowledge as to what those solutions are and how they'd suit their specific needs. This educated consumer is constantly seeking out the next best formula, ingredient or product.
Insight - As consumers become more interested in the skincare space, they're more likely to turn to scientific solutions to their skincare concerns, and have greater knowledge as to what those solutions are and how they'd suit their specific needs. This educated consumer is constantly seeking out the next best formula, ingredient or product.
Workshop Question - How is your brand targeting the educated consumer?
Trend Themes
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Prebiotic Skincare — Brands are incorporating prebiotics into their skincare serums for more potent topical applications.
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Microbiome Skincare — Consumers are turning to products that support the skin's natural ability to fight inflammation and protect itself.
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Topical Scalp Supplements — Consumers are paying more attention to the health of their hair and the scalp is being treated as a complex ecosystem that needs to be nourished.
Industry Implications
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Beauty Industry — Microbiome skincare is leading the beauty industry to develop scientific solutions that support skin health.
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Haircare Industry — The haircare industry is paying more attention to the health of the scalp as consumers seek out nourishing solutions for hair growth and maintenance.
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Nutritional Supplements Industry — Prebiotics and probiotics are being increasingly used in nutritional supplements for their ability to support gut health and improve overall wellness.
