Brands create in-person or virtual experiences that consumers can shop in
Trend - Shoppable experiences are the newest way that companies are curating unique branded experiences for customers. These experiences include everything from shoppable hotel rooms to cooking shows.
Insight - Consumers increasingly expect that brands match their lifestyles and social media consumption habits when trying to relate to them. These more authentic interactions breed brand loyalty among consumers.
Insight - Consumers increasingly expect that brands match their lifestyles and social media consumption habits when trying to relate to them. These more authentic interactions breed brand loyalty among consumers.
Workshop Question - How is your brand creating innovative shopping experiences for customers?
Trend Themes
-
Shoppable Experiences — Companies are curating unique branded experiences for customers, like shoppable hotel rooms to cooking shows.
-
Interactive Shoppable Videos — Viewers can purchase products and ingredients directly from videos, like interactive cooking shows and shoppable luxury videos.
-
Virtual Shoppable Concerts — Digital concerts have become a norm and sportswear brands introduced shoppable live experiences on TikTok.
Industry Implications
-
Retail Industry — Embracing shoppable experiences and videos can bridge the gap between online and in-store shopping.
-
Hospitality Industry — Shoppable hotel accommodations and other experiences can help to increase revenue for the industry.
-
Entertainment Industry — Virtual and shoppable concerts open up a new revenue stream for the industry during the pandemic and beyond.
