Category
Lifestyle
Assisted Choices
Trend cluster
Category
Shoppable
Experience
Brands create in-person or virtual experiences that consumers can shop in.
6.0
Trend score
Trend
What is the Shoppable Experience trend?
Shoppable Experience: Shoppable experiences are the newest way that companies are curating unique branded experiences for customers. These experiences include everything from shoppable hotel rooms to cooking shows.
Insight
The consumer insight behind the Shoppable Experience trend
Consumers increasingly expect that brands match their lifestyles and social media consumption habits when trying to relate to them. These more authentic interactions breed brand loyalty among consumers.
Trend themes
Themes within the Shoppable Experience trend
Three behaviours holding the trend together01
Shoppable Experiences
Companies are curating unique branded experiences for customers, like shoppable hotel rooms to cooking shows.
02
Interactive Shoppable Videos
Viewers can purchase products and ingredients directly from videos, like interactive cooking shows and shoppable luxury videos.
03
Virtual Shoppable Concerts
Digital concerts have become a norm and sportswear brands introduced shoppable live experiences on TikTok.
Industry implications
What the Shoppable Experience trend means for industry
Where the trend changes the playbookFor
Retail Industry
Embracing shoppable experiences and videos can bridge the gap between online and in-store shopping.
For
Hospitality Industry
Shoppable hotel accommodations and other experiences can help to increase revenue for the industry.
For
Entertainment Industry
Virtual and shoppable concerts open up a new revenue stream for the industry during the pandemic and beyond.
Workshop question
How is your brand creating innovative shopping experiences for customers?
Trend signals
Trend signals for Shoppable Experience
Trend score 6.0 out of 10, from popularity 86%, activity 79%, freshness 17%.
Popularity86%
Activity79%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shoppable Experience trend
13 featured examples from Feb 13, 2020 to Oct 23, 2023CategoryMarketing
Shoppable Luxury Videos
Instagram Taps Celine Dion for Its First In-App Shopping Campaign
Opportunities for fashion brands to use shoppable videos and in-app shopping to showcase their products in a more immersive and convenient way.
CategoryArt & Design
Shoppable Korean Hotels
All of the Furniture Within D&Department Jeju by Arario is for Sale
Hotels and resorts can incorporate shoppable elements within their facilities, creating a unique and memorable experience for guests.
CategoryArt & Design
Virtual Room Stylers
Decorify by Wayfair is Powered by Generative AI
The interior design industry can leverage AI-powered virtual room styler technology to enhance customer engagement and satisfaction through personalized and realistic design visua…
CategoryArt & Design
Shoppable Rentable Housing
An Aesthetic Pursuit Designs a Shoppable Airbnb in Maine
Furniture brands can partner with rental property owners to showcase their products and offer guests the opportunity to purchase them.
CategoryBusiness
Shoppable Digital Concerts
Singer Zara Larsson is Hosting a Live TikTok Concert with Ellesse
The entertainment industry can create shoppable experiences for their digital events to increase revenue and engagement with fans.
CategoryTech
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Retailers can take advantage of the growing trend of shoppable social media by partnering with social media platforms to make their products easily accessible to potential custome…
CategoryBusiness
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
The e-commerce industry can explore the potential of creating immersive virtual shopping experiences powered by 3D technology.
CategoryBusiness
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
As TV viewership continues to rise, the entertainment industry can explore partnerships with shoppable technology providers to generate additional revenue streams.
CategoryBusiness
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
The decline of traditional department stores and rise of virtual appliance showrooms indicate a potential shift towards a more online-focused retail industry.
CategoryLifestyle
Interactive Shoppable Cooking Shows
Walmart Cookshop Shares How-To Videos with Celebrity Hosts
Integrating e-commerce with interactive video content can enhance the online shopping experience for customers.
CategoryArt & Design
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
The Try On for Home Decor feature on Pinterest has the potential to drive more traffic and conversions to e-commerce websites, enhancing the online shopping experience.
CategoryLifestyle
Shoppable Video Platforms
Spin Live Created a Shoppable Video Service Through Shopify's App Store
Shoppable video platforms provide opportunities for e-commerce businesses to enhance their sales strategies and engage customers.
CategoryMarketing
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
The e-commerce industry can benefit from implementing Videeo for Shopify to enhance customer service and drive sales.
