Moisturizing avocado oil is known for its ability to deeply penetrate the outer layers of skin and one of the newest products from Lush Cosmetics—an avocado-shaped soap—offers a fun way to make the most of this nourishing ingredient. Avo Good Easter is one of the products in Lush's spring 2020 collection and it is packed with uplifting oils like bergamot, listea cubeba and olibanum.
Thanks to its solid form, the vegan-friendly, self-preserving novelty bar soap has the potential to be purchased without packaging, or as the brand says, "Naked," to reduce waste.
Creamy, fat-rich avocados remain as popular as ever and integrating the qualities of this fruit into virtually any product has the potential to create instant appeal.
Image Credit: Lush Cosmetics
What's Driving This Trend
- Avocado-based Beauty Products
- Disruptive innovation opportunity to create fun and unique ways to incorporate the nourishing benefits of avocado oil into skincare and beauty products.
- Solid Beauty Products
- Disruptive innovation opportunity to create self-preserving, packaging-free solid beauty products that reduce waste, like Lush's Avo Good Easter soap.
- Eco-friendly Beauty
- Disruptive innovation opportunity to prioritize sustainability and eco-friendliness in the beauty industry by creating vegan-friendly, waste-reducing products.
Who This Affects Most
- Skincare and Beauty
- Create avocado-based skincare and beauty products that offer affordable luxuries to consumers.
- Packaging and Waste Reduction
- Create innovative solutions that address packaging and waste reduction in the beauty industry, like Lush's packaging-free Avo Good Easter soap.
- Sustainability and Eco-friendliness
- Adopt more sustainable and eco-friendly practices in the beauty industry by creating vegan-friendly, waste-reducing products, like Lush's Avo Good Easter soap.
