Brands are releasing gamified sleep-tracking apps to encourage sleep regulation
Trend - Brands are releasing gamified sleep-tracking apps to encourage sleep regulation. These applications use advanced technology either through the phone itself or through peripherals, to analyze sleeping patterns and provide gamified rewards accordingly. These apps help users feel incentivized to have healthy sleep patterns.
Insight - For many consumers in the modern era, sleep gets in the way of busy modern lives, so many treat it more as an unfortunate necessity than a daily self-care ritual. Some of these regard sleep as a chore, leading them to neglect sleep and adopt unhealthy, irregular sleeping habits. In attempting to regulate sleep, many consumers are drawn to medical assists, such as melatonin or other sleeping pills, though these are not always effective. Brands are addressing these consumers by offering services that encourage regularity, reward sleep, and make both sleeping and waking up something to look forward to.
Insight - For many consumers in the modern era, sleep gets in the way of busy modern lives, so many treat it more as an unfortunate necessity than a daily self-care ritual. Some of these regard sleep as a chore, leading them to neglect sleep and adopt unhealthy, irregular sleeping habits. In attempting to regulate sleep, many consumers are drawn to medical assists, such as melatonin or other sleeping pills, though these are not always effective. Brands are addressing these consumers by offering services that encourage regularity, reward sleep, and make both sleeping and waking up something to look forward to.
Workshop Question - How can your brand incorporate gamification elements into regular aspects of human life to encourage consumers?
Trend Themes
1. Gamified Sleep-tracking Applications - Brands are releasing gamified sleep-tracking apps to encourage sleep regulation through advanced technology and gamified rewards.
2. Gamified Collectable Sleep Apps - 'Sleepagotchi' is a gamified sleep application that encourages healthy sleep habits through persistent reward systems and does not require additional wearable devices.
3. Base-building Sleep Apps - 'SleepTown' is a gamified sleep application that allows users to build a cartoon town by meeting daily sleep goals, incentivizing healthy sleep habits and limiting phone usage at night.
Industry Implications
1. Health & Wellness - Brands in the health and wellness industry can develop gamified sleep-tracking apps to promote healthy sleep patterns and improve overall well-being.
2. Gaming & Entertainment - The gaming and entertainment industry can explore opportunities to incorporate sleep-tracking features into their products and offer rewards for healthy sleep habits.
3. Technology & Wearables - The technology and wearables industry can develop innovative sleep-tracking devices or integrate sleep-tracking features into existing wearable devices to cater to the increasing demand for sleep-related solutions.
