Category
Tech
Fixable Devices
Trend cluster
Category
AI
Mock-Up
Generative AI images are helping brands and people determine product plans.
5.0
Trend score
Trend
What is the AI Mock-Up trend?
AI Mock-Up: Businesses are using generative artificial intelligence in the early stages of prototyping--using AI imagery to finalize design plans and/or gauge consumer interest in them. Using AI in this way allows brands to test with fewer limitations while reducing QA and/or prototyping costs.
Insight
The consumer insight behind the AI Mock-Up trend
Appreciation for generative AI is growing as it becomes more clear that it offers the ability to pursue and test products (or personal projects) with fewer limitations. Now, the creative process can be enhanced with generative AI, while offering a cheaper alternative to personally creating or commissioning mock-ups that will inevitably be altered--or binned altogether. Lower costs and greater creative expression allow businesses to stay competitive in a fast-changing market.
Trend themes
Themes within the AI Mock-Up trend
Three behaviours holding the trend together01
Generative AI in Prototyping
Using generative AI imagery in the early stages of prototyping allows brands to test with fewer limitations while reducing prototyping costs.
02
AI-Powered QA Testers
AI-powered QA testers can efficiently and effectively conduct play testing and quality assurance for game development, reducing the need for freelance testers.
03
Text-to-Image AI Tools
Canva's text-to-image AI tool leverages open-source models to automatically generate AI-powered images based on user-inputted message prompts, providing a new creative outlet for users.
Industry implications
What the AI Mock-Up trend means for industry
Where the trend changes the playbookFor
Product Design
Generative AI in prototyping offers businesses the opportunity to enhance the creative process while reducing costs, staying competitive in a fast-changing market.
For
Game Development
AI-powered QA testers provide game development studios with a more efficient and effective way to conduct play testing and quality assurance, improving productivity.
For
Graphic Design
Text-to-image AI tools in design apps like Canva empower users to automatically generate AI-generated images based on text prompts, expanding creative possibilities.
Workshop question
How could your brand use generative AI to test products and/or gauge customer interest?
Trend signals
Trend signals for AI Mock-Up
Trend score 5.0 out of 10, from popularity 73%, activity 58%, freshness 17%.
Popularity73%
Activity58%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI Mock-Up trend
5 featured examples from Nov 2, 2022 to Aug 24, 2023CategoryTech
Expanded AI Denim Collections
Soorty Launches HumAIn Chapter 2, Using AI Stable Diffusio
Soorty's use of AI Stable Diffusion in denim manufacturing disrupts traditional processes and offers new possibilities in garment creation.
CategoryTech
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Disruptive innovation opportunity: Embrace on-demand manufacturing and AI co-creation to transform the fashion industry, enhancing customer experience and reducing inventory costs.
CategoryArt & Design
Text-to-Image AI Tools
Canva Launches Its New AI-Enabled Design Tool For All Its Users
Canva's text-to-image AI tool is a potential disruption opportunity for graphic design by automating the image creation process.
CategoryTech
Automated Play Testers
Modl.ai Raised $8.4 Million to Develop AI-Powered QA Testers
AI-powered QA testers could significantly impact the gaming industry by improving the efficiency and effectiveness of the testing process for game development studios.
CategoryArt & Design
Generative AI-Image Editing Tools
Photoshop is Allowing Users to Integrate AI to Expand Images
The graphic design industry can explore disruptive innovation opportunities by integrating generative AI technology tools to enhance image expansion and editing processes.
