Category
Fashion
Scaled Restraint
Trend cluster
Category
Oceanic
Luxury
Luxury watch manufacturers are utilizing ocean-bound plastics.
5.5
Trend score
Trend
What is the Oceanic Luxury trend?
Oceanic Luxury: Watchmakers are incorporating sustainable materials, such as ocean-bound plastics, into products. This offers customer the combination of luxury build quality and name, with the positivity associated with sustainable goods. This adds further value to luxury timepieces beyond status symbols, enabling new levels of self expression with timepieces.
Insight
The consumer insight behind the Oceanic Luxury trend
Customers interested in collectible luxury goods are typically motivated by exclusivity, quality, and appearance. These consumers value products that fit their lifestyle, such as luxury watches that match outfits. As a reflexive action to these motivations, the luxury watch industry is filled with ultra limited-edition, ultra luxury iterations. However, these products are typically sold only on their complex composition and professional build quality, which may not fit into every consumers lifestyle due to environmental concerns. As a result, luxury watchmakers are now incorporating sustainable materials, such as ocean-bound plastics, into collectible timepieces.
Trend themes
Themes within the Oceanic Luxury trend
Three behaviours holding the trend together01
Ocean-Bound Plastics
Luxury watch manufacturers are incorporating sustainable materials, such as ocean-bound plastics, into products.
02
Sporty Solar Watch
Fashion brands are launching solar watch lines that are versatile and durable, while making use of sustainable materials.
03
Eco-Friendly Aesthetic
Watches are being designed with an eco-friendly profile, using recycled ocean-bound plastic and sustainable manufacturing processes.
Industry implications
What the Oceanic Luxury trend means for industry
Where the trend changes the playbookFor
Luxury Watches
Luxury watch manufacturers are incorporating sustainable materials, such as ocean-bound plastics, into their products.
For
Fashion Brands
Fashion brands are launching solar watch lines that are versatile and durable, while making use of sustainable materials.
For
Eco-Friendly Accessories
Companies are designing eco-friendly accessories, including watches, with sustainable materials and manufacturing processes.
Workshop question
How can your brand incorporate sustainable materials, such as ocean-bound plastics, into its products?
Trend signals
Trend signals for Oceanic Luxury
Trend score 5.5 out of 10, from popularity 69%, activity 78%, freshness 17%.
Popularity69%
Activity78%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Oceanic Luxury trend
5 featured examples from Apr 21, 2022 to Jul 28, 2023CategoryEco
Ocean-Bound Plastic Timepieces
The Timex Reclaimed Ocean Plastic Watch Has a Speckled Finish
Opportunity for fashion companies to adopt sustainable practices and materials in their manufacturing processes.
CategoryEco
Luxury Sport Watches
MICHELE Added Two Sustainable Timepieces to its Deco Sport Line of Watches
The luxury watch industry can explore sustainable production methods and integrate upcycled materials to meet the demand for eco-friendly luxury fashion items.
CategoryFashion
Submarine-Inspired Watches
The Shinola Sea Creatures Skeleton Dial Features Ocean-Bound Plastic
Disruptive innovation opportunities in the fashion industry can involve creating sustainable and eco-friendly clothing lines.
CategoryFashion
Ocean-Bound Plastic Timepieces
The Amitron Wave Collection Shows Off a Sustainable Aesthetic
The Amitron Wave Collection watches cater to the fashion accessory industry with their environmentally conscious design.
CategoryEco
Sporty Solar Watch Designs
Diesel Recently Launched Its First Solar Watch Line
Diesel's foray into solar-powered watches presents an excellent opportunity for fashion companies to integrate sustainable technology into their product offerings.
