Brands are utilizing infrared technology to create activewear and outerwear
Trend - Infrared technology is becoming commonplace in fashion as brands attempt to address problems that active consumers face. Infrared clothing is often made from lightweight, breathable, and moisture-wicking materials, making it comfortable to wear during physical activity. The style is also popular amongst fashion-forward consumers, as these pieces typically adopt contemporary design cues.
Insight - In recent years, active consumers have focused more on the prevention of workout-related injuries rather than treatment. Infrared clothing is often desired by active consumers who need a non-invasive, non-medical solution for fitness-related issues. Moreover, consumers and working professionals are often drawn to clothing that they can derive real benefits from while still remaining stylish and on-trend.
Insight - In recent years, active consumers have focused more on the prevention of workout-related injuries rather than treatment. Infrared clothing is often desired by active consumers who need a non-invasive, non-medical solution for fitness-related issues. Moreover, consumers and working professionals are often drawn to clothing that they can derive real benefits from while still remaining stylish and on-trend.
Workshop Question - How can your brand experiment with different forms of technology to give its product/service a competitive edge?
Trend Themes
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Infrared Technology in Fashion — Brands are incorporating infrared technology into activewear and outerwear to address fitness-related issues and appeal to fashion-forward consumers.
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Thermo-regulating Clothing — Fashion brands are using innovative materials and technologies, such as bioactive minerals and smart yarn, to create versatile clothing that offers thermo-regulation properties and improves blood micro-circulation.
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Energy-generating Performance Apparel — Companies like Under Armour are developing workout apparel that uses infrared technology to convert body heat into energy, boosting performance levels and aiding in recovery.
Industry Implications
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Fashion and Activewear — The incorporation of infrared technology and thermo-regulating materials in fashion and activewear presents disruptive innovation opportunities.
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Outdoor Gear and Accessories — The development of durable heated gloves and advanced infrared socks creates opportunities for disruptive innovation in the outdoor gear industry.
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Health and Wellness — The use of infrared technology and energy-generating materials in clothing offers potential disruptive innovation opportunities in the health and wellness industry.
9 Featured, 74 Examples:
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Date Range:
Apr 22 — Apr 24
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