Category
World
Layered Getaways
Trend cluster
Category
Domestic
Flight
Reaching limits for levels of luxury, airlines turn to offer domestic conveniences.
4.4
Trend score
Trend
What is the Domestic Flight trend?
Domestic Flight: Having exhausted the level of luxury currently possible, airlines are evolving in-flight services to be more useful and realistic than over-the-top amenities. Complementary to current offerings, the services offer an enhanced level of domesticity with amenities that deliver a familiar experience for travelers rather than one that's too lavish. This speaks to an overall pattern of lesscapism, as vacation becomes less about the exotic or extravagant, and more about basic comfort.
Trend themes
Themes within the Domestic Flight trend
Three behaviours holding the trend together01
New Level of In-Flight Luxury
Airlines are offering domestic amenities to their premium passengers, catering to their needs for a more personalized and familiar travel experience.
02
Future-Focused Entertainment Systems
Android-based in-flight entertainment systems are facilitating customers with greater choices and enabling passengers to watch high-definition content on flights.
03
Expansive and Exclusive First Class Services
Airlines are catering to high-end customers with ultra-premium in-flight services, including luxurious accommodations, full-sized bedrooms, and personalized butler service.
Industry implications
What the Domestic Flight trend means for industry
Where the trend changes the playbookFor
Airlines
Airlines are the primary players in the evolution of the in-flight luxury experience.
For
Hospitality
Airlines are taking inspiration from the hospitality industry to provide more domestic amenities to travelers.
For
Mobile Devices and Entertainment
Airlines are adopting advanced entertainment systems, particularly Android-based ones, to offer a more personalized experience to passengers.
Trend signals
Trend signals for Domestic Flight
Trend score 4.4 out of 10, from popularity 62%, activity 63%, freshness 8%.
Popularity62%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Domestic Flight trend
4 featured examples from May 15, 2013 to Apr 21, 2015CategoryLuxury
Airline Shisha Services
Emirates Airlines Now Offers Passengers Everything from Spas to Shisha
Airlines can create new opportunities for revenue and differentiation by offering unique, luxury experiences for their passengers as Emirates has done with its shisha service.
CategoryWorld
Luxe Flight Services
The Etihad Residences Class Mimics Expensive Hotel Accomodations
Airlines, especially those that cater to high-end clientele, have the opportunity to innovate their services and provide a new level of luxury travel experience.
CategoryAutos
Luxurious Travel Accommodations
BMW First Class Creates a Phenomenally Ostentatious Way to Fly
Disrupt the aviation industry by offering exclusive and high-end travel experiences that cater to individuals looking for luxurious travel options.
CategoryTech
Android-Powered Airlines
Norwegian Launches an Android-Powered in-Flight Entertainment System
Airlines can explore the adoption of android-powered passenger systems to differentiate their in-flight entertainment offerings and provide a more engaging experience for traveler…
