Enhancing the casualness of luxury, brands hype opulent athletic styles
Implications - With the luxury goods market expanding at an exponential rate, consumers are turning to everyday luxury choices like sneakers to express social status. Previously low brow, casual attire from high-end brands is being accepted by consumers as a way to incorporate luxury further and push against cultural norms.
Trend Themes
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Luxury Sneakers — Sneakers are now considered a luxury item that consumers buy to express social status.
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Designer Athletic Shoes — High fashion designers are upgrading sports function with luxury sneakers.
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Hybrid Brogues — Upscale hybrids of different shoe designs such as the Christian Louboutin Club Flat are becoming more popular.
Industry Implications
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Luxury Goods Market — The luxury sneaker trend is expanding the luxury goods market.
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Athletic Shoes — Luxury designers are creating designer athletic shoes that blur the line between casual and high-end footwear.
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Fashion Industry — Upscale hybrids of different shoe designs are disrupting the fashion industry.
6 Featured, 54 Examples:
928,813 Total Clicks
Date Range:
Mar 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
