Pop Culture Energy

Energy supplements promise mythical levels of energy through comical marketing

Implications - Stepping away from the promises of natural energy sources, health supplements are utilizing superhuman characters as a means to market the products. Branding beverages in the likeness of superheroes creates the connection between the character and vitality before then being associated with the product and how it can offer a larger-than-life benefit, speaking to the power of personifying in marketing.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
303,813 Total Clicks
Jan 13 - Jan 14
Average
Featured Examples
Strapping Sailor Branding - Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
SCORE 5.1
Warm 5,181 Clicks Pub: Jan 8, 13
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
Where many designers have begun to make use of minimalism for product packages, Popeye Energy Drink packaging employs an older method. I’m referring to the use of bright colors and busy... [More]
Superhero-Inspired Energy Drinks - Mike Karolos' Energy Drink Bottle Design Packs a Punch
SCORE 3.9
Mild 10,725 Clicks Pub: Oct 30, 13
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
This energy drink bottle design concept comes from Mike Karolos, which reduces the identities of DC and Marvel comic book heroes to communicate the strength that these energy drinks have. Although... [More]
Gamer-Themed Energy Drinks - The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up
SCORE 5
Average 7,543 Clicks Pub: Jan 9, 13
Gamer-Themed Energy Drinks
The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up
The famously adorned Super Mario game has now made its way into the energy drink market with the ‘1 Up’ Super Mario-Themed Energy Drink. Packaged in laboratory-like tubes, the ‘1... [More]
Eccentric Energy Drink Kits - The StrangeLove Kit Defies Conventional Energy Drink Packaging
SCORE 2.8
Mild 3,442 Clicks Pub: Nov 29, 13
Eccentric Energy Drink Kits
The StrangeLove Kit Defies Conventional Energy Drink Packaging
StrangeLove is a kit with everything needed to make an “organic energy elixir,” with packaging that goes against the ways energy drinks are typically packaged.  The promotional... [More]
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